Camp Digital 2016: Transformaing welfare through design
1 like462 views
A selection of the slides I presented at Camp Digital 2016 in Manchester. Using a government digital service to highlight some of key learnings in thinking about service design and digital transformation.
Camp Digital 2016: Transformaing welfare through design
- 1. @DigitalDWP@chrissy0118 Christina Li Senior User Experience Designer @chrissy0118 #CampDigital @DigitalDWP Transforming welfare through design
- 2. @DigitalDWP@chrissy0118 4 digital hubs 40+ designers 20 services
- 5. @DigitalDWP@chrissy0118 8 million users across the UK
- 6. @DigitalDWP@chrissy0118 Make a claim Receive monthly payments Report changes Look for work/ increase earnings
- 7. @DigitalDWP@chrissy0118 1. Start with peoples situation 2. Include service deliverers 3. Deliver policy intent 4. Small actions matter
- 8. @DigitalDWP@chrissy0118 Start with peoples situation and what they need to do
- 10. @DigitalDWP@chrissy0118 https://www.gov.uk/design-principles User needs, not government needs
- 12. @DigitalDWP@chrissy0118 People come to government services with their own stories
- 13. @DigitalDWP@chrissy0118 Were not Amazon, people cant shop around for government services
- 14. @DigitalDWP@chrissy0118 Duty to design for all users
- 15. @DigitalDWP@chrissy0118 A fully designed service is about the service users and service deliverers
- 16. @DigitalDWP@chrissy0118 Operational staff is our critical friend
- 17. @DigitalDWP@chrissy0118 Getting operational staff involved in research and design
- 18. @DigitalDWP@chrissy0118 Co-location Research participant Identified learning and training needs for us Getting direct feedback from the ground
- 20. @DigitalDWP@chrissy0118 A policy is not words in a Whitehall paper. Its the real world experience people have of resulting services, and what they then do. Tom Loosemore (ex-GDS)
- 22. @DigitalDWP@chrissy0118 How do we help people to find work (or earn more), so that they can be financially independent?
- 27. @DigitalDWP@chrissy0118 Our aim is to design an experience which focuses on what you can do for work, not what you cant.
- 29. @DigitalDWP@chrissy0118 Transformation starts with creating small moments
- 30. @DigitalDWP@chrissy0118 1. Start with peoples situation 2. Include service deliverers 3. Deliver policy intent 4. Small actions matter
- 31. @DigitalDWP@chrissy0118 Were not designing the future; were making things that belong to the future we would like to live in. Brian Eno
- 32. @DigitalDWP@chrissy0118 Thank you. Christina Li christina.li@dwp.gsi.gov.uk @chrissy0118 DWP Digital https://dwpdigital.blog.gov.uk/