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The document outlines a brand development workshop aimed at helping companies enhance their brand stories to resonate with consumers by focusing on personal and societal value. It emphasizes the importance of storytelling in brand interactions and provides a two-part structure for crafting and expressing a compelling brand narrative. Participants will gain insights on engaging customers and creating meaningful brand experiences that align with sustainability initiatives.Brand Substance Handbook - Green Unplugged Becky Willan
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Becky Willan, a director at Given London, discusses brand value and importance in understanding the target audience through a three-tiered perspective. She prompts examination of how companies create value and what assets are available for delivering brand substance. The document is primarily focused on branding strategy and audience connection.Practice Accum Exam 3rd Period 6th
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This document is a practice exam for 6th grade mathematics. It contains 53 multiple choice and short answer questions testing skills and concepts related to solving equations, geometry (lines, angles, polygons), and preparing for an exam. Students are asked to show their work and provide measurements or definitions for various math terms.Alliances
Alliancestmaeim
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Strategic alliances involve two or more firms coming together to form a unique organizational entity while retaining their individual identities. Alliances allow firms to achieve joint strategic goals, reduce risk, and leverage resources in a way that mergers or acquisitions do not. Success depends on the partners having a common vision, clearly defined and communicated goals, and trust so that each believes their long-term needs will be met.Spectra A Brief Introduction (1)
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Spectra provides consulting, development and operating services for the hospitality industry. It has extensive experience in India with conceptual development, market research, feasibility studies, strategic planning, project development, technical assistance, marketing, and hotel/resort operations. Spectra has expertise in various hospitality sectors including hotels, resorts, clubs, golf clubs, spas, and leisure facilities. It offers services from initial planning to ongoing management.Iccs Presentation
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The document discusses plans to open Inwood Community Charter School in Washington Heights to address the educational needs of the community. It notes high poverty rates and low graduation and test scores in the area. The school aims to provide a rigorous college preparatory program with supports to empower students through critical thinking skills and a strong knowledge base. It outlines the vision, mission, beliefs, curriculum approach, timeline and needs for establishing the charter school.Can sustainability thinking help you be a better marketer
Can sustainability thinking help you be a better marketerGiven London
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The document discusses how sustainability can transform marketing by emphasizing authentic brand stories and building trust in an era of declining consumer confidence. It highlights the need for companies to integrate sustainability in all aspects of their operations, from product development to customer engagement, to meet changing consumer expectations. Furthermore, it argues that sustainability thinking can differentiate brands and foster genuine connections with consumers, ultimately leading to long-term success.Spectra A Brief Introduction
Spectra A Brief IntroductionNavneetNagpal
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Spectra provides consulting, development, and operations services focused on the hospitality industry in India. It has expertise in conceptualizing, planning, developing, and managing various hospitality projects including hotels, resorts, clubs, golf courses, and spas. One of its ongoing projects is the Indirapuram Habitat Centre in Ghaziabad, a mixed-use development that will include recreational facilities, serviced apartments, retail, and socio-cultural amenities.Nase2008 Premiere Benefits Guide
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The document summarizes benefits available to members of the National Association for the Self-Employed (NASE). It outlines business benefits like tax savings programs, payroll and HR services, legal services, e-commerce tools, and grants. It also lists lifestyle benefits such as accidental death coverage, life insurance, and scholarship programs. The NASE helps small businesses by providing these resources and representing their interests to legislators.Digital marketing e nuovi mercati
Digital marketing e nuovi mercatiGiuseppe Semeraro
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Il documento discute il marketing digitale con un focus sui dispositivi mobili, evidenziando statistiche sull'uso degli smartphone e sull'importanza dei micro-momenti. Presenta anche case studies di campagne pubblicitarie in Regno Unito e Francia, mostrando risultati significativi in termini di raggiungimento e conversione. Infine, sottolinea la necessit di un approccio cross-device e di un monitoraggio personalizzato per misurare l'efficacia delle strategie di digital marketing.Driving health plan member engagement at healthx 022515 presentation to healt...
Driving health plan member engagement at healthx 022515 presentation to healt...Frank Hone
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The document discusses strategies for enhancing member engagement in healthcare through digital platforms. It emphasizes the importance of consumer behavior, member retention, and the need for health plans to adopt marketing mindsets to improve health outcomes. Key best practices include mapping member touch points, maximizing mobile engagement, and continuously assessing and refining engagement strategies.More Related Content
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Spectra A Brief Introduction
Spectra A Brief IntroductionNavneetNagpal
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Spectra provides consulting, development, and operations services focused on the hospitality industry in India. It has expertise in conceptualizing, planning, developing, and managing various hospitality projects including hotels, resorts, clubs, golf courses, and spas. One of its ongoing projects is the Indirapuram Habitat Centre in Ghaziabad, a mixed-use development that will include recreational facilities, serviced apartments, retail, and socio-cultural amenities.Nase2008 Premiere Benefits Guide
Nase2008 Premiere Benefits Guideguestaca155f1
油
The document summarizes benefits available to members of the National Association for the Self-Employed (NASE). It outlines business benefits like tax savings programs, payroll and HR services, legal services, e-commerce tools, and grants. It also lists lifestyle benefits such as accidental death coverage, life insurance, and scholarship programs. The NASE helps small businesses by providing these resources and representing their interests to legislators.Digital marketing e nuovi mercati
Digital marketing e nuovi mercatiGiuseppe Semeraro
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Il documento discute il marketing digitale con un focus sui dispositivi mobili, evidenziando statistiche sull'uso degli smartphone e sull'importanza dei micro-momenti. Presenta anche case studies di campagne pubblicitarie in Regno Unito e Francia, mostrando risultati significativi in termini di raggiungimento e conversione. Infine, sottolinea la necessit di un approccio cross-device e di un monitoraggio personalizzato per misurare l'efficacia delle strategie di digital marketing.Driving health plan member engagement at healthx 022515 presentation to healt...
Driving health plan member engagement at healthx 022515 presentation to healt...Frank Hone
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The document discusses strategies for enhancing member engagement in healthcare through digital platforms. It emphasizes the importance of consumer behavior, member retention, and the need for health plans to adopt marketing mindsets to improve health outcomes. Key best practices include mapping member touch points, maximizing mobile engagement, and continuously assessing and refining engagement strategies.