Casia2014 team ardent_stage3
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This document contains marketing strategies proposed by team Ardent for a movie called "Gajar Ka Halwa". It includes 3 strategies - the first involves an online campaign asking boys how to impress girls for Valentine's Day with prizes for the top entries. The second uses comic art on social media to create buzz around the movie characters and plot. The third involves behind-the-scenes videos of the movie stars cooking and distributing Gajar Ka Halwa to gain positive publicity.
Casia2014 team ardent_stage3
- 1. Stage 3 Have Your Say Team Name: Ardent Name of first member: Neha Kasana College Name: IMT Ghaziabad Name of second member: Ruchika College Name: IMT Ghaziabad
- 4. #鴛m鰻看岳粥乙温稼乙壊岳艶檎 Kritika Bali is a Hero and not a victim She wont back out, instead, will spread awareness regarding the consequences of sharing too much details on social-media She would share her experience on twitter and Facebook on how she was manipulated by the Mafia in Pattaya She was constantly stalked on twitter; she misinterpreted it as destiny and fell for this don She would also use real life incidents of other girls which she found during her investigation
- 5. #鴛m鰻看岳粥乙温稼乙壊岳艶檎 Through this initiative she aims to prevent other girls To begin with, we will request people from Bollywood fraternity and closed ones to promote the cause
- 6. Marketing strategies for Gajar Ka Halwa
- 7. Marketing Strategy 1 #PyaarKeChappanBhog This campaign will invite boys to share the best two ways they think to impress a girl They can share the two ways through comments or videos Out of the total entries best 56 ways will be selected and will be shared on our official Facebook and twitter page. Videos will be shared on youtube too. The top 6 entries will get a chance to meet the star cast of the movie Rest 50 entries will get gift hampers and goodies signed by the star cast
- 8. Marketing strategy 2 We can use comic art to create buzz on Twitter and Facebook which will be posted on daily basis. Comic art will have all the lead characters from the movie and the story will revolve around the plot of actual movie We also plan to publish animated videos of the cartoon characters on You Tube
- 9. Marketing Strategy 3 We plan to share the Behind the Scenes video on You Tube. The star cast will visit restaurants, hotels and dhabas in Delhi, Mumbai and Hyderabad. They would cook Gajar ka Halwa for the customers and reaction of the customers would be shared in the form of pictures on Instagram and tweets on twitter. They would also be distributing Gajar ka Halwa to Under-privileged children and we hope to get good media coverage.
- 10. Stage 3 Have Your Say THANK YOU