�ݺ�ߣ

What we do at CMO Retail Solutions Our mission is to provide interim-CMO services with a focus on creating cutting-edge, low-cost, high ROI-centric marketing platforms for our clients that can leverage existing and outsourcing resources.

Strategic marketing planning Develop a customized five-year comprehensive marketing plan to re-energize your brand. Integrate several specific ROI-based marketing programs – focus on guest acquisition, retention and re-activation. Create a competitive SWOT analysis – strengths/ weakness/ opportunities/threats - to better define your go-forward strategies. Create or re-define your company’s mission and positioning statements – your organization’s heart and soul. Promotional Calendar development & optimization. Online / offline synchronization . Creating an extraordinary and aspirational brand / persona .

Optimize Marketing and CRM team Create / develop a best-in-class Marketing and CRM group to represent a lean, efficient and self-supporting team that is ROI-focused. Finding the right balance between in-house and out-sourcing is critical. Build a results-driven, ROI-focused marketing team utilizing cost-effective external partnerships. Connect and introduce you to the right partners to grow your business and execute new marketing concepts. Negotiate aggressive rates or revenue-sharing arrangements that work for your business and profitability targets. Identify appropriate technology resources to grow your business and keep you ahead of the curve. Develop specific, actionable CRM programs to leverage your data bank resources.

Loyalty and Reward Programs Loyalty and guest retention rewards program planning, development and execution. Identifying goals and developing launch timeline. In-house or third-party options – customize to your needs. Excellent retention and communications tool. Increase frequency of visits, transaction dollars and acquiring new guests through referrals. Once established, simple to execute by your marketing team, store groups and super-easy for customers to enroll, participate and track. Partner with 3 rd party groups to provide additional benefits and value to your program. Utilize powerful referral marketing module to acquire new guests virally.

Market, Product & Consumer Research Conduct market, product and consumer research to identify your most profitable market and consumer segments. Identify actionable psychographic and demographic characteristics of your best customers to help you better serve them. Identify underperforming segments and create actionable correction plans. Develop an integration plan to incorporate new findings. Create a brand loyalty / awareness / guest service/ net promoter scoring metric – track and improve over time. Monitor online intelligence on your brand / category and develop actionable brand-building tasks around real-time chat. Develop a process for ongoing research using email, website and online surveys, and guest blogs.

Affinity & Cause Marketing Affinity marketing is promoting your brand to a niche segment or audience with an offer that is relevant to them. Enhance guest loyalty using proven affinity programs. Localized “gives back” platform offering donations to local non-profits with every purchase. Create powerful Charity-Day shopping events to drive traffic. Prospect for new guests with low acquisition costs using a powerful referral mechanism. Online and offline programs. Retain and develop existing guest relationships. Create local community goodwill. Create additional strategic publicity .

Affiliate Marketing Affiliate marketing leverages 3 rd party distribution channels and websites to drive traffic to your stores or website. Research, develop and execute retail online / offline affiliate marketing program to increase in-store transactions. Open new marketing channels for your products using Amazon, Google Shopping, E-bay or partner with aggregators such as Commission Junction or Link Share. Promote offers and coupons on multiple, high-traffic shopping websites. Expand your prospect universe exponentially . Increase average transaction dollars by targeting serious buyers. Create different offers to improve productivity and response rates – track via dynamic barcodes. Leverage 3 rd party SEO/SEM efforts to drive traffic – affiliate pays. Participate in 3 rd party reward programs - Bank of America or Capital One Rewards. Revenue share – means you only pay when a sale occurs .

Social Marketing Solutions Develop and execute web-based social marketing solutions for your brand. Leverage the strength of your brand using web-based social marketing platforms to increase brand awareness, acquire new guests, drive traffic and reward your loyal guests for promoting your brand or products. Develop a presence, and more importantly – a plan, on Facebook, Linked In, Twitter and other fast growing social network sites. You primary goal should be to get your audience to like you by providing engaging, relevant, timely and valuable information. Sales will follow. Create specific revenue-producing platforms using widgets to pass along special offers or coupons. Create a communications “network” for you and your guests to test new ideas, products or concepts. Test new shopping concepts such as Foursquare, Facebook Connect, Groupon and Living Social to acquire new guests. Stay ahead of the social curve by creating interactive applications . From an ROI perspective, one social referral is equal to 200 TV ads!

Direct and CRM Marketing Create and improve overall direct marketing CRM process . Analyze and develop a specific direct mail / online / social platform that best fits your business model. Improve ROI and response rates by more focused targeting, relevant messaging and proven creative. Develop an interactive 12-month promotional calendar to meet your sales goals. Add telemarketing to your CRM to significantly improve program productivity. Develop a comprehensive email marketing strategic plan and give your guests an immediate call-to-action. Create an e-newsletter or e-magazine to keep your guests informed about your brand, products and people. Develop birthday, new-mover and anniversary offers. Mine your data with the goal of creating hundreds of customized, micro-offers to grow your sales.

Mobile Marketing As of 2010, smart phones account for around 25% of the wireless phone market. This is expected to grow to 50% by the end of 2011 . Enjoy 90%+ open rates . Mobile marketing can be 5X more effective than online display ads. Start now to develop a mobile communications program for your business. Great way to stay in touch with the younger, trend-setting crowd . Create real-time SMS offers anytime, anyplace. Start growing your opt-in database now. Use blogging service and Twitter to create a low cost, interactive program. Partner with 3 rd party providers such Yowza or NearbyNow to create virtual mobile marketplaces. Track results with precision efficiency .

Viral Marketing Viral marketing or messaging is a phenomenon that facilitates or encourages people to pass along a marketing message . Increase positive brand awareness and drive traffic. Imagine creating a low cost short form video and posting it on YouTube or BlipTV and having 20 million views in six months . It happened with Old Spice body wash this year. Create a campaign that has viral qualities in that people would be encouraged to pass along to their friends . Call to action would be interactive and include your brand logo or timely message. Grow gift card sales, gifts and specialized products. Create relevant and timely publicity “buzz .” Office Max’s “Elf Yourself” was a recent, extremely successful viral email campaign.

Tactical & Grass-Roots Outreach Create aggressive tactical outreach marketing programs that leverage your brand within each market. Create offers with “viral” potential . Effective strategy to combat big-box retailers . Improves market and organization-specific brand loyalty. How to “own” your 5-mile radius. Have guests sell your brand to friends and family. Reward them. Develop programs for local government agencies. Partner with local businesses and organizations by creating customized marketing partnerships. Partner with local businesses and local trade organizations. Start with the local Chamber of Commerce office.

E-commerce / Online Solutions Develop or upgrade your website to improve traffic metrics and facilitate ease of shopping. Develop an affiliate marketing program to expand your prospect base - exponentially. SEO improvements – Grow your organic search ranking by focusing on top 25 keywords. Keyword optimization, density, source-code tags, adding quality back-links and publicity. SEM campaigns – grow your traffic by targeting keywords that your customers use to find you. Google, Yahoo and Bing represent 95% of search market. Facebook Advertising – low cost, localized and highly relevant. Effective website design – built to generate business. Direct-ship vendor partnerships – expand your product assortment without owning inventory. Effectively using Amazon.com, Google Shopping and E-Bay to grow sales. Create website reporting methods to monitor trends such as segment sales analysis, profitability, marketing ROI, growth trends and traffic count metrics. Identifying the right products to sell online.

Traditional Mass Media Propose using electronic media (TV, radio and online) very selectively to ensure sufficient ROI. Our Smart Partners operate with very little overhead – increased efficiency, reduced cost and more flexibility. Fee based on a percentage of anticipated media spend – much lower fee than a traditional agency. Senior principles with many years of retail experience would oversee all of your media buys – from planning to execution to post analysis. Utilize :15 TV spots and :30 radio spots at a reduced cost. Prepare a market-by-market analysis and recommendation – customized to your target customer.

Co-branded Credit Cards Create a new co-branded bankcard (Visa / MasterCard / Amex) credit program. Create additional profit center for your business. Earn fee’s from new accounts. Transition away from traditional store brand cards that are quickly becoming irrelevant in today’s busy marketplace. Create extraordinary loyalty opportunities by offering your own rewards program combined with comprehensive programs offered by your financial partners. Maintain a store branded card program to cater to your guests with lower credit scores.

Grow your gift card revenue Significantly expand current gift card revenue by expanding your market segments and overall reach. Create new B2B programs that will get your gift card in front of thousands of corporate decision makers that are in the market to buy gift cards in bulk. Develop new channels for your B2C program – getting your card placed at the right affiliate partners that are outside your traditional selling matrix. Create viral B2C programs around gift-giving periods.

Here’s a sample of some of the successful programs that we’ve developed over the past 18 months…………..

S&K Style Rewards S&K launched Style Rewards loyalty program in late 2007. In-house development saved over $500,000. For every $500 spent at S&K, enrolled members earn $50 in Style Rewards that can be used for their next purchase. Members have 60 days to redeem Style Rewards. To date, S&K has enrolled 750,000 members in the program. In early 2009, S&K transitioned from mailed welcome letters to email welcome letters – saving over $250,000 annually in mailing costs. Referral module generated over $2 million in sales in 2008-2009.

S&K Gives Back Affinity Program Launched S&K Gives Back in August, 2008. Customers enroll their favorite church, charity or school and earn donation dollars every time they shop at S&K. Program is managed by Romeo Advertising on a separate website at www.skgivesback.com . S&K donates 5% with each qualifying purchase from enrolled members. Checks are published every 30 days. Affinity program sales achieved a 2.5% total sales penetration after 8 months. As of April 2009, program had over 5,000 enrolled organizations. Unique referral program. Organizations could create custom posters, web banners and email messages at no additional cost.

S&K Online Coupons In February 2009, we launched an online coupon initiative that was designed to drive in-store traffic. Customers can find S&K coupons on over 75 popular shopping websites. After four months, program achieved 2% penetration to total sales. These coupon customers spend 60% more than our average customer ($200 vs. company average of $125.) 50% of these customers were NEW customers. One partner funded a paid SEO campaign, generating $12 in revenue per click. S&K pays only a % of sales, so there’s no cash outlay and we pay only for qualified sales. We are enhancing our tracking technology that will allow S&K to participate in popular affinity programs such as u-promise, i-give and popular reward programs such as Bank of America.

S&K Menswear eStore Re-launched e-commerce site in 2007. Increased sales by 77% in 2008. S&K had 1 million visitors to our site in 2008 – that’s over 2,500 potential customers a day! eStore customers increased their average transaction by 21% in 2008. S&K site accounts for 72% of online sales, AAFES 17% and Amazon 11%. Launched a new affiliate marketing program in early 2009, which expanded site traffic significantly. Optimized site to make it easier to shop, filter and get in touch with us. Reduced SKU’s from 800 to high-turning 400.

S&K Direct Mail database S&K Menswear owns a database of 1 million active customer records. We profiled our customers and divided them into 10 unique segments with unique ROI analytics. S&K has significantly improved direct mail response rates in 2008 by providing more frequent preferred customer offers and improved targeting. Most successful promotions include 50% off invitations and 25% off Employee Discount events.

S&K Email Marketing S&K Menswear utilizes email marketing as a customer communication tool. Transitioning away from expensive direct mail to low cost email communication. S&K started program with opt-in rates of 5%. After one year, program was enrolling customers at a 50% opt-in rate. We can tailor messages to different customer segments or geographic targets. S&K communicates weekly with our customers and enjoy an open/view rate of between 10% and 20%.

S&K Local Outreach Programs S&K has the unique ability to target local organizations at a grass roots level. Our competitors can’t. Customized programs developed in early 2009 include the following discount programs: 5% Military Discount 5% VCU Police Discount 5% Disney Employee Program 5% Johnson Control Discount 5% Syracuse Police Detectives Discount

Thank you for your time today! Bryan Kipp Founder and President

�ݺ�ߣ

CMO Retail Solutions, LLC -- What We Do

More Related Content

CMO Retail Solutions, LLC -- What We Do