Innowin featuring CoCubes
- 1. Innowin July-September 201372 What does CoCubes do? CoCubes helps companies ¡°engage and hire authenticated students from campus and colleges to manage placements and increase both employment and employability of their students¡±.They enable companies to build a relationship with prospective candidates through customised pages, post jobs and assess candidates online, and make offers to the right candidates. Colleges use CoCubes to showcase their students, identify training needs for them, and create awareness about the college brand in the recruiting community. Individual students can follow companies, take assessment tests, and apply to jobs.These layers make CoCubes a comprehensive multi-stakeholder single window for all recruitment-related needs. CoCubes is backed by Ojas Venture Partners. How it all started In 2006, Grover¡¯s uncle¡ªa placement officer in a Punjab college¡ªnarrated to him the difficulty his college faced in securing placement visits by recruiters. A quick search on Google showed that there are more than 30,000 colleges in India, most in the tier II and tier III category, and not on the radar of over-wooed recruiting companies. CoCubes started as a platform that would connect colleges and companies to bridge this gap. Challenges ? Starting a category from scratch with no precedents to learn from. ? Generating initial funding and building a team with a unique culture. ? Building relationships with colleges and companies with no readymade introductions. According to a report in The Economic Times, times are changing for tier II colleges in India. Long considered second-class citizens trailing a handful of marquee institutions from the metros, small-town colleges are now supplying talent to multinationals like Bombardier Transportation, Microsoft, and Emerson. This will be music to the ears of Harpreet Grover and Vibhore Goyal, two IIT-Bombay alumni, whose venture CoCubes.com is building bridges between tier II colleges and top recruiters across the country. By using technology to reach the proverbial masses, and by making sure companies get access to 100% ¡®authentic¡¯ candidates pre-screened by their colleges, CoCubes has grown its revenues by a staggering 1,200% between 2008 and 2012 and sees one college join its platform every day on an average.Today, it is one of the top 10 emerging companies of India according to NASSCOM, and a winner of the TiE-Lumis Partners ¡®Entrepreneurial Excellence Award¡¯. Here, Grover tells us how their real innovation was connecting all stakeholders on a single platform, as much as building a team that works harder than the founders. CoCubes.com: Connecting the dots Harpreet Grover, Co-founder and CEO CASE STUDY Change makers