Codalab presents: The present and near-future of Facebook + Instagram advertising
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This document discusses strategies for Facebook and Instagram advertising. It introduces Codalab as experts who help advertisers improve ROI through a data-centric understanding of conversions. Codalab offers advertising campaign setup and optimization, customized reporting, and training. The document then lists three things to learn, forget, and change regarding Facebook advertising, focusing on optimizing for the right actions and user experience, using pixel data to measure conversions, and improving security and strategic use of insights.
Codalab presents: The present and near-future of Facebook + Instagram advertising
- 1. The present and near-future of Facebook + Instagram advertising codalab.eu Lkdn: bricechalopet
- 2. THE EXPERTS FOR FACEBOOK AND INSTAGRAM ADVERTISING WHO WE ARE Codalab helps online advertisers get the ROI they need by developing adata-centric understanding of their conversion path andleveraging Facebook entire family of apps (Facebook, Instagram, Messenger, WhatsApp) and solutions (advertising, insights, communication) MENLOOK c-monetiquette.fr Brice Chalopet Founder of Codalab
- 3. THE EXPERTS FOR FACEBOOK AND INSTAGRAM ADVERTISING OUR SERVICES Advertising campaigns: from auditing the client to de鍖ning the strategy, including setup, optimisation and reporting Reporting: create personalised reporting dashboards that enable analysing all the KPIs in real time Training: on all Facebook + Instagram topics (paid and organic topics) and their tools (Ads Manager, Facebook Analytics, Business Manager, etc.)
- 4. THE ALGORITHM THE PIXEL THE ASSETS Learn SECURITY STRATEGY ANALYSIS Change FACEBOOK PRE-2018 DESKTOP (ALMOST) LOW CPM Forget
- 21. Options create complexity OBJECTIVES 13 COMBINATIONS x 6 FORMAT x 4 PLACEMENTS x 15 x 11 = 51,480 DEVICES TARGETING
- 23. TOTAL VALUE ADVERTISER BID ESTIMATED ACTION RATE USER VALUE= x x Know / bid your true value Optimise for the right action Optimise your website conversion rate Get 5 conversions / day conversion rate ranking Respect your audience quality ranking engagement rate ranking Maximising advertiser value Optimising consumer experience
- 24. A pixel is worth a thousand insights Build audiences for website visitors Optimize for conversions Measure cross-device conversions The Facebook Pixel and SDK are the backbone for successful campaigns on Facebook
- 29. https://www.facebook.com/business/news/tips-to-keep-your-facebook-account-and-business-page-secure/
- 30. HOW TO BUILD AN INTIMATE RELATIONSHIP WITH OUR CLIENTS AND INCREASE LIFETIME VALUE DIGITAL STRATEGY Discovery Branding | Inspiration | Recommandation Get the brand discovered and recommended Purchase Stimulation | Reduce friction Transform the interest in purchase Post purchase Follow up | reengagement The 鍖rst purchase is just the beginning of the relationship