Coffee shop
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This document outlines a business plan for a proposed cafe called Breakaway Cafe. The plan details an initial capital investment of Rs. 15 lakh with objectives to attract coffee lovers, teenagers, and cooperate meetings. Operating costs are estimated at Rs. 2.82 lakh per month with anticipated monthly revenue of Rs. 6.11 lakh and profit of Rs. 2.89 lakh. The marketing strategy involves targeting youth, professionals, and students near multiplexes through discounts, vouchers, and advertisements. The plan also covers pricing, taxes, staffing, training, and financial projections.
Coffee shop
- 1. BREAKAWAY CAFÉ FEEL THE TASTE WITH THE BEST SUBMITTED BY MONICA MISHRA ARUN KUMAR RAY SK.KAMIL AVINASH SINGH
- 2. OBJECTIVES To attract coffee lovers and teenagers spending time over coffee To attract cooperate meetings over coffee To encourage coco service
- 3. CAPITAL Total start up cost to open- 15,00,000
- 4. START UP INVESTMENT Security amount- 4,00,000 First month rent- 60,000 Modernize cost- 2,00,000 Furniture fee- 2,80,000 Equipment fee- 3,00,000 Supplies cost- 50,000 Water and electricity fee- 10,000 Advertising fee - 1 ,25,000
- 5. OPERATING COST Rs 15,000 for utilities per month included fuel ,water and electricity charges Rent of Rs 60,000/- each month Salary for Rs 57,000 per month A supply cost of Rs 1,50,000 each month included coffee, snacks, cups, napkins, raw materials(pastry & cookies)
- 6. Contd……………… advertising cost Rs 2,00,00/- per year Insurance of Rs 1,00,000/- per year An estimate of Rs 2,82,000/- per month for total operating costs
- 7. PRICE STRATERGY Coffee: Rs 50/- onwards Pastry : Rs 60/- onwards Cookie Rs 50/- onwards Cola shooters - Rs 75/ onwards Smoothies - Rs 80/- onwards Tea(varieties available) Rs 20/onwards
- 8. REVENUE Monthly revenue 20,370* 30= Rs6,11,100/-
- 9. GOVERNMENT TAXES Sales tax- 5% * 6,11,100=30,555 City planning tax 1.5% * 6,11,100=9167 Total taxes= 39722
- 10. MONTHLY PROFIT Monthly profit= TR-TC-Taxes= 6,11,100-2,82,000-39722=2,89,378
- 11. FUNDS BORROWED Rs 13,00,000 from state bank of India 2 years Interest rate is Rs 20% Monthly payment Rs =260000/-
- 12. HUMAN RESOURCES
- 13. manager Human accountant resource
- 14. Man power 3 Waiter & 3waitress & 1casher & 2 coffee maker & supporting staff 4 1 Mangers 1 Accountant
- 15. SOFT SKILL TRAINING Smile Manners Good posture for long time Balance Talking skill Operation of the coffee machine
- 16. BUSINESS SKILL TRAINING Familiar with our product Coffee culture Proper reaction Inner decoration Never judge a person by his appearance Cooperation and leadership
- 17. MARKETING
- 20. POSITIONING Establishing in a Multiplex
- 21. STATERGY Changing Ambience According To The Season Discounts In Initial Stage Vouchers
- 22. ADVERTISMENT STRATEGY Mobitisement Pamphlets Glass Panels Hoarding Revolving Windows Flags
- 23. CONCLUSION
- 24. THANK YOU