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Editor's Notes

• #3: Have you ever had this experience of arriving at an event where there were so many different things to do, b ut you didn’t really know how they worked, that you just felt confused? I think sometimes people can definitely feel like they’re being lost in a maze!
• #4: I’ve been a meeting designer and I see this a lot. People don’t know what to do. The more innovative the meeting design is, the bigger this challenge. We have to communicate the changes, but the How is an issue. So here’s how to do it.
• #5: Put yourself in your attendees shoes, understand where they come from, what is their comfort zone, what are their expectations, what level of innovation have already been exposed to. Take into account their cultural differences. Make it as easy as possible to follow the meeting format.
• #6: Invest in a professional facilitator that will make your attendees feel comfortable.
• #7: - I find it useful to create detailed scripts - sometimes even up to 5 minute slot - to explain everything to everyone, distribute copies in advance, go through it, rehearse if necessary.
• #8: The first 10 minutes of a meeting are the most important. Don’t forget to set the tone so that your event participants will be open to participate and relaxed.
• #9: Don’t innovate just for the sake of it… tie it to the content of the meeting and make sure the purpose is clear to your event attendees.