Communication For A New Health Insurance Product
This document provides a social media plan for Apollo Munich's Educare health insurance product for students studying abroad. The plan offers 4 coverage variants ranging from $50,000 to $500,000 of coverage and includes mandatory medical coverage as well as optional additional benefits. The objectives of the social media plan are to create awareness of Educare and generate organic engagement. The plan proposes using insights about students missing their mothers while abroad and framing Educare as providing "Mummy Waala Care." Sample social media posts and a Snapchat contest are outlined to engage students emotionally. Partnerships with content sites are also proposed to generate awareness of uncertainties students may face and how Educare can help.
Communication For A New Health Insurance Product
- 1. Apollo Munich- Educare Social Media Plan Data Source : Google
- 2. THE BRIEF About Educare Our plan protects against uncertainties while you are travelling abroad for academic education. It offers choice of varied, customizable insurance plans to suit your university requirements. It is available in four variants: Platinum, Gold, Silver and Bronze, with sum insured options ranging between USD 50,000 and USD 500,000. Plan offers a mandatory medical cover, plan can be customized with additional optional benefits like Accidental covers, Non medical covers, Travel inconvenience covers, Maternity & childcare benefits and many more under Additional benefits.
- 3. OBJECTIVE - Know your home loans - Quotes on being independent, building you own nest - Family value content - Product updates - Lifestyle update (upgrade your life style) - Tips for home making/ home decor - DIY Updates (Do it yourself) - Testimonials (Facebook Tab) - Topical updates - Festive updates - Press releases To launch the Educare health insurance Create a buzz on Educare Organic engagement around Educare
- 4. INSIGHT Whatever your age is, there is no shelter safer than your mothers arms
- 5. But what if you stay a thousand miles away from her?
- 6. And what if you are hurt or sick?
- 7. Dont worry! Even though she is oceans away from you, we will give you Mummy Waala Care
- 9. IndiaAbroad Apollo Munich Educare will be your guardian angel while you make a career abroad. #MummyWalaCare MUMMY WAALA CARE MOCK 1
- 10. Apollo Munich Educare has got mommy superpowers. #MummyWalaCare MUMMY WAALA CARE MOCK 2 IndiaAbroad
- 11. SNAPCHAT- ENGAGEMENT - Share the times when you miss your mom. Eg, while cooking, laundry, sick etc.. - Snap with a video message for your mom with #MissYouMom or #MissingMom using the Crying Selfie Filter - Upload the Snap Video & a Message for your Mom on Facebook & get a chance to sponsor her ticket to your home
- 12. SAMPLE SNAPCHAT VIDEO ENTRIES See it in full screen
- 13. Pegs
- 14. INSTANCES WHEN STUDENTS WILL NEED EDUCARE
- 15. A couple of common medical situations faced amongst Indian students studying abroad
- 18. INSTANCES WHERE THEY WILL NEED EDUCARE
- 19. BULL RUN IN BARCELONA
- 20. BUNGEE JUMPING IN SYDNEY
- 21. CONCERT MOSHPIT IN NEW YORK
- 22. SCOOP WHOOP- CONTENT PARTNERSHIP Five backpack essential things required for traveling abroad. The mandatory checklist to make before you travel abroad . Top 10 advice by parents to kids going abroad for further studies. Top 10 tips for parents to make their kids abroad ready. 10 commandments to follow before leaving for overseas. Uncertainties that can happen at abroad and what you can do about it.
- 23. WEBSITE PARTNERSHIP- DISPLAY ADS
- 24. THANK YOU