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You’ve heard for years about how content and inbound marketing can help drive your online success. That is no longer true: it’s now more than help, it’s essential to create authentic and engaging online channels to communicate with your audience during the entire customer life cycle. In fact, organizations that spend more than 50% of their lead generation budget on inbound marketing report significantly lower cost-per-lead than those who spend 50% or more on outbound lead generation. That’s not all: search (SEO) leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate. So the question becomes, how do you turn your website into a community building, thought leadership, lead generation machine? In this presentation, we explore why now is the time to shift how you play the game online.Read less