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Kristy "Tucc" Tucciarone, Ph.D.

Dr. Krista Tucciarone joined Lindenwood University's faculty in 2014 and has since been very popular with her students, winning a Professor of the Year award after her first year. She previously taught for 15 years at the University of Missouri-St. Louis and built their advertising program. Many of her former students at UMSL transferred to Lindenwood to continue studying under her. At Lindenwood, her students have achieved significant successes, including numerous awards from the American Advertising Federation. Dr. Tucciarone also remains active in her own research but prioritizes her students' education and success.

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Lindenwood university F&f; !jLfY $F*Ttl ff FET s6ffiggffiffiFF #wtutu TUCCIARtlNE AND HER STUDENTS ffieffiffi ffiffi effiffiffitu&ffiffiffi bll GHRIS DUGGAT{ Dr. Krista Tucciarone's students Fnxve a wey *f stEe*eedfmg" Tucciarone, or "Tucc" to her students and colleagues, program chair of Advertising and Public Relations: Corporate Communicatrons at the St. Charles campus, joined the faculty at Lindenwood University in fallof 2OI4 and quickly established herself as a favorite of the students, garnering the Professor of the Year Award from the Lindenwood Student Government Association after her first year. Prior to coming to Lindenwood, she was on the communications faculty at the University of Missouri-St. Louis, where she taught for 15 years and single-handedly built the advertising program. Dr. loe Parisi, vice president for enrollment management, reports that when she came to Lindenwood, several transfers from UMSL came with her. "l think that speaks volumes," Parisi said. "lt's pretty telling that her students wanted to continue with her as their academic adviser." She said she was drawn to Lindenwood because of its reputation as a teaching university and for its focus on the students. Her students have responded, racking up an impressive number of achievements in a short while. They have won four St. Louis ADDY Awards, and three of her students in two years have been selected most promising multicultural student by the American Advertising Federation; only 50 are selected nationwide each year. Twenty of her students have graduated with Alpha Delta Sigma, the only natronal advertising honor society in the world, and one student was awarded a $1,000 scholarship from the AAF's Ad CIub St. Louis. Her students have competed twice in the AAF's National Student Advertising Competition and, most recently, a team of her students won the AAF's national Mosaic advertising competition. (see story on page 4) She has kept busy on her own work as well, publishing two manuscripts in College and University on the effect of advertising internships on enrollment and the impact of celebrity endorsers. AIso, her research was recently cited in a BBC online article on the influence that Hollywood has on international students'college choices. The article has had more than 2 million views. Prior to her academic career, she worked for the drrect marketer DIMAC Direct and at an advertising and public relations agency. Tucciarone earned at UMSL a PhD in education leadership and policy studies in 2005, raising eyebrows by using the National Lampoon tilm Animal House as the focus of her research. For this, the Post-Dispatch laier included her in an article on the use of pop culture as a research tool. She confesses a love for the film, evident from her Animal House coin purse and the movie's poster hanging on her office wall. While she will continue to be active publishing in her field, she said her primary focus remains on her students and their success. "l like research, but my first priority is that l'm educating tomorrow's workforce," Tucciarone said. €1 ct LINDENWOOD

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  • 1. Lindenwood university F&f; !jLfY $F*Ttl ff FET s6ffiggffiffiFF #wtutu TUCCIARtlNE AND HER STUDENTS ffieffiffi ffiffi effiffiffitu&ffiffiffi bll GHRIS DUGGAT{ Dr. Krista Tucciarone's students Fnxve a wey *f stEe*eedfmg" Tucciarone, or "Tucc" to her students and colleagues, program chair of Advertising and Public Relations: Corporate Communicatrons at the St. Charles campus, joined the faculty at Lindenwood University in fallof 2OI4 and quickly established herself as a favorite of the students, garnering the Professor of the Year Award from the Lindenwood Student Government Association after her first year. Prior to coming to Lindenwood, she was on the communications faculty at the University of Missouri-St. Louis, where she taught for 15 years and single-handedly built the advertising program. Dr. loe Parisi, vice president for enrollment management, reports that when she came to Lindenwood, several transfers from UMSL came with her. "l think that speaks volumes," Parisi said. "lt's pretty telling that her students wanted to continue with her as their academic adviser." She said she was drawn to Lindenwood because of its reputation as a teaching university and for its focus on the students. Her students have responded, racking up an impressive number of achievements in a short while. They have won four St. Louis ADDY Awards, and three of her students in two years have been selected most promising multicultural student by the American Advertising Federation; only 50 are selected nationwide each year. Twenty of her students have graduated with Alpha Delta Sigma, the only natronal advertising honor society in the world, and one student was awarded a $1,000 scholarship from the AAF's Ad CIub St. Louis. Her students have competed twice in the AAF's National Student Advertising Competition and, most recently, a team of her students won the AAF's national Mosaic advertising competition. (see story on page 4) She has kept busy on her own work as well, publishing two manuscripts in College and University on the effect of advertising internships on enrollment and the impact of celebrity endorsers. AIso, her research was recently cited in a BBC online article on the influence that Hollywood has on international students'college choices. The article has had more than 2 million views. Prior to her academic career, she worked for the drrect marketer DIMAC Direct and at an advertising and public relations agency. Tucciarone earned at UMSL a PhD in education leadership and policy studies in 2005, raising eyebrows by using the National Lampoon tilm Animal House as the focus of her research. For this, the Post-Dispatch laier included her in an article on the use of pop culture as a research tool. She confesses a love for the film, evident from her Animal House coin purse and the movie's poster hanging on her office wall. While she will continue to be active publishing in her field, she said her primary focus remains on her students and their success. "l like research, but my first priority is that l'm educating tomorrow's workforce," Tucciarone said. €1 ct LINDENWOOD