�ݺ�ߣ

CBU 5205
Agribusiness Marketing
CONCENTRATION AND
CONSOLIDATION IN THE
AGRIBUSINESS SECTOR
Daisy Odunze

 Trend toward fewer and larger firms across most of
the range of different types of businesses in the food
and agriculture sector have increased.
 This process of growth and merger of firms is usually
described as consolidation.
 It is generally agreed that as consolidation increases,
it will at some point bring about changes in the
economic structure and functioning of markets in the
sector.

 Extensive consolidation results in what is called
concentration or economic concentration, the
degree of which can be measured by economic
formulas.
 If concentration continues to increase, there is a
level beyond which the actions of one or more of
the few remaining firms can significantly affect
prices for goods. A firm having this capability to
affect prices (paid or received) possesses market
power.

 While larger consolidated firms are often able to
leverage costs and capture economic gains on a
national and global scale, as well as through
various stages of integrated operations,
independent agriculture, which is highly
diversified, is relatively disadvantaged because it
typically cannot leverage costs beyond the farm
gate

Dynamics of consolidation
 Horizontal consolidation is the result of the
merger or combination of two or more firms (or
their assets) in the same industry and which are
engaged in the same stage of the production
cycle. This form of consolidation is rather
common in the general economy. It occurs at all
levels of the food and agriculture sector and
would also include consolidation of farmland
ownership at the local level.

 Vertical coordination or integration occurs when
one firm acquires or allies with another firm in
the same industry but at another stage of the
production cycle. Such integration is now rather
pervasive in the agricultural sector, and often it
spans the full marketing chain through a
combination of production contracting or strategic
alliances as well as outright purchase.

 To some extent, business firms seek horizontal
consolidation or vertical integration in order to
reduce uncertainty and generate savings in their
input and transaction costs.
 Economic analyses suggest that the desire to
capture economies of scale and economies of
scope, and to increase revenue, is a common
motivation for such actions.

 With respect to vertical integration, there are
benefits from internalizing (i.e., keeping within
the firm or the production chain it controls) the
transaction costs between stages in the production
cycle, thereby reducing the uncertainty of some
cost components in the process. However,
research does indicate that for large-sized firms,
diseconomies of scale resulting from bureaucratic
control problems can overwhelm economies of
scale and inhibit growth.

 Conditions that can result in market power, and
the extent to which they are met within the
agricultural sector, include:
 Possession of superior information
 Greater participation in a larger number of
segments of a market
 Control over channels in the marketing system

Measuring consolidation and economic
concentration
 A commonly used measure of the degree of
horizontal consolidation or concentration in a
market is referred to as the four-firm ratio. This
ratio is defined as the sum of the percentage
market shares of the four largest firms
participating in the market
 Among economists who utilize the four-firm
concentration ratio measure, in general it is
believed that as the ratio increases above about 40
percent the market’s competitiveness begins to
decline. The higher the ratio above that level the
less competitive the market.

Measuring consolidation and economic
concentration
 An alternative measure of horizontal market
concentration is the Herfindahl-Hirschmann Index
(HHI), used frequently in evaluations by the
Department of Justice (DOJ) in anti-trust
investigations. The HHI is calculated by summing
the squares of the percentage of the market held
by each competitor. For example, a sector with
two firms each controlling half of the market
would have an HHI of 5,000, (2*502). Markets
with HHI measures above 1,800 are considered
by DOJ to be highly concentrated.

Measuring consolidation and
economic concentration
 In many agricultural distribution and processing
markets, the four-firm concentration ratios have
already exceeded the 40-45 percent benchmark
cited above, in some cases substantially.
 In such already-concentrated markets, there is a
serious question whether the objective of any
further consolidation would be greater technical
efficiency (including improved marketing) or
pursuit of market power

Concerns Raised by Consolidation and
Concentration for farmers
 Farmers on wrong end of market power: To
what extent can these large-scale firms influence
their input or output prices (defined as market
power), either nationally or regionally? High
levels of agribusiness consolidation hurt family
farming
 Farmers losing share of retail food dollar:
Over the last few decades, the farm share of the
retail food dollar has been steadily falling

 Traditional price discovery threatened:
Consolidated and vertically integrated food and
agriculture firms commonly secure “captive
supplies” of commodities or raw materials either
through direct ownership or contractual
arrangements
 captive supplies increase price instability for
producers that sell outside the integrated
channels, increasing their costs of doing business
by forcing them to spend more time and money to
find buyers, as well as decreasing their prices

 Vertically integrated firms tend to rely on large
farms for such contract production and are less
willing to work with small or medium-sized farms
which provide less output volume.
 Thus, most remaining independent farmers must
rely on spot markets for price discovery, which do
not reflect the majority of transactions when
captive supply practices dominate that market.

 Contract producers lack control over
operations: Even while independent farmers face
the adverse effects of uneven market power and
poor price discovery in their transactions, their
counterparts who participate in the system
experience effects of market power. In general, as
a sector becomes more fully integrated, the
options available to an individual producer
become limited and that farmer’s ability to reject
or negotiate undesirable terms in a contract
diminishes or vanishes.

 Agricultural dumping: the process whereby an
agricultural company in one country exports its
product to another country at a price that is lower
than what it actually cost to produce the product
is known as ‘agricultural dumping’.
 A high level of consolidation is one contributing
factor to dumping.

 Corporate influence: an increased level of
agribusiness consolidation also means that
agribusiness corporations have incredible
influence over agricultural policy decisions.
Through donations and lobbying, agribusiness
firms make sure that government policies will not
restrain their ability to make profits.

 Environmental Impacts: there are serious
environmental impacts of agribusiness
consolidation. Consolidation contributes to soil
and water contamination due to increased
dependence on pesticides and other chemicals,
soil erosion from producing only one crop, as well
as loss of biodiversity. For those who care about
environmental sustainability, consolidation is a
serious issue.

Measures
 The question for policy makers is what are the
appropriate measures to deal with the real
possibility of market impacts and detrimental
consequences stemming from consolidation and
economic concentration?

Measures
 Affect the structure of the industry. The main
argument in support of this approach is that it will
decrease the power of one of the players because
it will provide more choices in the market.
 Prohibit certain types of businesses from owning
certain types of other businesses or assets
 Merger review
 Break up firms

Measures
 Increase bargaining rights or market position
of weaker party. Instead of limiting the power of
a more dominant firm, this approach attempts to
increase the bargaining power of the party who
traditionally has relatively few options in the
marketplace.
 Cooperative bargaining
 Right of association

Measures
 Regulate the behaviour of market participants.
This approach does not affect the actual structure
of the industry, but tries to limit the negative
consequences by regulating the behaviour of
market participants.
 Contract regulation(how can the contract be regulated)
 Limit the types or terms of contracts a firm may enter
into
 Provide more transparency in the marketplace

Measures
 Improve enforcement: many argue that
adequate laws already exist in most countries and
that the most effective approach to improving
competition policy is not to change substantive
laws but to improve the enforcement regime.


Conclusion
 A decentralization of power within the
agricultural system is an important step in
ensuring the livelihoods of small farmers
worldwide and promoting an agricultural system
where everyone has a right to food.

�ݺ�ߣ

Consolidation and agribusiness

Recommended

More Related Content

What's hot (20)

Similar to Consolidation and agribusiness (20)

More from Daisy Ifeoma (8)

Consolidation and agribusiness