Consumer Snapshot July 2013
- 2. © 2013, Prosper® sentiment strategy july 2013 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. discovery
- 3. © 2013, Prosper® sentiment Source: Monthly Consumer Survey consumer confidence economic sentiment continues to yo-yo, with those confident/very confident in chances for a strong economy down a point from June at 39.6% very confident/confident in chances for a strong economy {adults 18+} 13 month summary overall direction of confidence in the past year is generally upward have yet to achieve two consecutive months of increase (last seen Jul-Aug-Sept ’12) 32.8% 39.6% 25% 27% 29% 31% 33% 35% 37% 39% 41% 43% confidence seemingly stalled at about 40% thank you, fiscal cliff
- 4. © 2013, Prosper® sentiment Source: Monthly Consumer Survey very confident/confident in chances for a strong economy {adults 18+} better, but not “recovered” July’s reading best the previous five year, but remains well below Jul-07 (47.8%) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 consumer confidence economic sentiment continues to yo-yo, with those confident/very confident in chances for a strong economy down a point from June at 39.6% 13 month summary overall direction of confidence in the past year is generally upward have yet to achieve two consecutive months of increase (last seen Jul-Aug-Sept ’12) confidence seemingly stalled at about 40%
- 5. © 2013, Prosper® strategy Source: Monthly Consumer Survey practicality & focus on needs {adults 18+} practicality remains a priority while confidence has increased YOY, practical purchasing hasn’t decreased in kind “do i really need this?” after hovering around the 50% mark the past few months, those focused on the necessities jump to nearly 55% for July 47.8% 46.9% 56.1% 54.7% 30% 35% 40% 45% 50% 55% 60% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT think: budgets, price comparisons, sale seeking, coupon clipping
- 6. © 2013, Prosper® strategy Source: Monthly Consumer Survey practicality & focus on needs {adults 18+} practicality remains a priority while confidence has increased YOY, practical purchasing hasn’t decreased in kind “do i need this?” after hovering around the 50% mark the past few months, those focused on the necessities jump to nearly 55% for July think: budgets, price comparisons, sale seeking, coupon clipping 0% 10% 20% 30% 40% 50% 60% 70% Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT keeping focus on finances practicality and focus on needs remain elevated from pre-recession Jul-07
- 7. © 2013, Prosper® discovery economic purgatory? just one out of three (32.5%) consumers is positive about a post-recession economic rebound, down from last year (35.2%) will the economy rebound? {adults 18+} Source: Monthly Consumer Survey low reached in Jul-11 (27.8%) as the debt ceiling crisis loomed 15% 20% 25% 30% 35% 40% 45% 50% Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Yes No Not sure 2011 debt ceiling crisis those under 35 are the most positive about an eventual rebound, with optimism declining with increasing age those just beginning (18-24) and those approaching retirement (45-54) are the groups most unsure about an economic rebound
- 8. © 2013, Prosper® thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint ݺߣs …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source