Frame 1: CXO: How do I know if I’m doing content marketing correctly? Frame 2: TDF: In order to find out if you’re doing content marketing correctly, revisit these questions from time to time: Frame 3: TDF: Is your audience responding to your content? Engaging with it? How? Can you track the traffic coming to you properly to specific pieces of content? Frame 4: TDF: Do your prospects and converts use the words that you’d targeted while preparing your content? You’ll be surprised at what you’ll learn.