Content Marketing Trends.pdf
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Influencer marketing partners companies with social media influencers who can promote products in an organic way at a lower cost than traditional advertising. Podcasts are a lower-cost strategy that exposes products and services to a wide, consistent audience and hearing messaging repeatedly increases the chances someone will seek out the company. Short-form videos have the highest engagement and it's easy to disguise ads within feeds, so companies should create branded content for platforms like TikTok that dominates social media.
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5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audiences attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We dont want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. www.TopPredictions-2023 When you should use a
URL www.TopPredictions This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesnt. Make the
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- 2. Influencer Marketing - Partnering with Influencers is a great way to show the product in action in a more organic way than a TV commercial - also at traditionally a lower price point - They can connect to an audience and sell a product in a way that a corporation could not
- 3. Podcasts - Podcasts are great as a lower cost point marketing strategy - They also have a great ability to get your product or service to a wide stable audience constantly. - With the same people hearing the messaging for your product the chances the chances someone will seek out your company are increased - 20% of people have bought a product or service after hearing about it in a podcast
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