Content Marketing Trends.pdf
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Influencer marketing partners companies with social media influencers who can promote products in an organic way at a lower cost than traditional advertising. Podcasts are a lower-cost strategy that exposes products and services to a wide, consistent audience and hearing messaging repeatedly increases the chances someone will seek out the company. Short-form videos have the highest engagement and it's easy to disguise ads within feeds, so companies should create branded content for platforms like TikTok that dominates social media.
Content Marketing Trends.pdf
- 1. Content Marketing Trends By Nolan Crosson
- 2. Influencer Marketing - Partnering with Influencers is a great way to show the product in action in a more organic way than a TV commercial - also at traditionally a lower price point - They can connect to an audience and sell a product in a way that a corporation could not
- 3. Podcasts - Podcasts are great as a lower cost point marketing strategy - They also have a great ability to get your product or service to a wide stable audience constantly. - With the same people hearing the messaging for your product the chances the chances someone will seek out your company are increased - 20% of people have bought a product or service after hearing about it in a podcast
- 4. Short Form Video - Short form videos have the highest engagement numbers across all video lengths - It is easy to disguise an ad within a feed - Tik tok is dominating the social media space and it only makes sense to create branded content to live on that platform.