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Corporate Advertising

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Miraj Rajput

Corporate advertising focuses on promoting an organization's name, image, and reputation rather than specific products. The goals are to create awareness of the company, give it a recognizable identity, and project a positive image to both internal and external audiences. There are different types of corporate ads, including those that encourage trust in the company like a product ad would, establish the company's reputation through social causes, convey information while promoting the organization, and build favorable customer attitudes toward the company to gain patronage.

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Rajput Miraj
Corporate Advertising - A form of institutional advertising focusing not on a particular product or product range but on the organization itself; the objective of corporate advertising may be patronage, image or issue. The primary purpose is promoting the name, image, personnel, or reputation of a company, organization, or industry.
To create awareness about the existence of the company & purpose for which is had been established. To give it a recognizable identity. To give a sense of belonging to the employees & the internal public. To project an image of the organization amongst the external publics as one, which was helping to ensure a fair distribution of vital but scarce commodity.
The different types of corporate ads in use are as under : Corporate ad looking like a product ad which encourages people to trust and enjoy dealing with the company. Social service ad to establish reputation. corporate ad to convey specific information to the public & at the same time to promote the organization. Institutional ad devoted to building customer attitudes relating to the organization. The basic objective is to promote patronage or favor on the basis of these attitudes.
In september 2007 the HUTCH becomes VODAFONE
Experience change :- Change is Happiness Change is Refreshing Change is Entertaining Change is powerful
STANDARD CHARTERED Mumbai Marathon
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Corporate Advertising

  • 2. Corporate Advertising - A form of institutional advertising focusing not on a particular product or product range but on the organization itself; the objective of corporate advertising may be patronage, image or issue. The primary purpose is promoting the name, image, personnel, or reputation of a company, organization, or industry.
  • 3. To create awareness about the existence of the company & purpose for which is had been established. To give it a recognizable identity. To give a sense of belonging to the employees & the internal public. To project an image of the organization amongst the external publics as one, which was helping to ensure a fair distribution of vital but scarce commodity.
  • 4. The different types of corporate ads in use are as under : Corporate ad looking like a product ad which encourages people to trust and enjoy dealing with the company. Social service ad to establish reputation. corporate ad to convey specific information to the public & at the same time to promote the organization. Institutional ad devoted to building customer attitudes relating to the organization. The basic objective is to promote patronage or favor on the basis of these attitudes.
  • 5. In september 2007 the HUTCH becomes VODAFONE
  • 6. Experience change :- Change is Happiness Change is Refreshing Change is Entertaining Change is powerful
  • 8. ?