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Crash course on creativity

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MariaCru

The document describes observations from several stores in a mall in Zaragoza, Spain. It notes characteristics like the products sold, music played, customer demographics, store layout and colors, and level of crowding at each store. Stores mentioned include an underwear store, cosmetics and clothing store, adventure gear store, accessories store, and game store. Common themes across stores are descriptions of the music, colors, customers, and shopping behaviors observed.

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ZARAGOZA S MALL, SPAIN M捉 Cruz M. M.
Not allowed to take any picture Just pictures outside the store Pictures allowed
Socks, leggings and panties store. Energetic music. Costumers need to touch the product. We tend to walk on the left. Young women are the customers and workers.
Underwear for women. Everything is accessible. Same image as Calzedonia (then I realize that they are from the same owner). I came in the store because of the TV advertisement but I didn卒t like the store, is not a nice atmosphere, the white color all over the store make you feel in a cold place.
Cosmetics and organic clothing. Nice smell and relaxing music. The store colors have the same color that the logo and uniform. The cash register is hide.
Adventure store: clothing, backpack, tents No music. Dark floor that contrast with the products. Really good show fronts. Very good service.
Accesories store. Customers are young women. The customers spend at least 5-10 min at least. Most of the time browsing instead of buying. Very crowded.
Crash course on creativity
Games store. All the workers are young men. Most of the customers are men. Very crowded. Most of the customers are men. Wood floor. Pop Spanish music. Very good service.

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Crash course on creativity

  • 1. ZARAGOZA S MALL, SPAIN M捉 Cruz M. M.
  • 2. Not allowed to take any picture Just pictures outside the store Pictures allowed
  • 3. Socks, leggings and panties store. Energetic music. Costumers need to touch the product. We tend to walk on the left. Young women are the customers and workers.
  • 4. Underwear for women. Everything is accessible. Same image as Calzedonia (then I realize that they are from the same owner). I came in the store because of the TV advertisement but I didn卒t like the store, is not a nice atmosphere, the white color all over the store make you feel in a cold place.
  • 5. Cosmetics and organic clothing. Nice smell and relaxing music. The store colors have the same color that the logo and uniform. The cash register is hide.
  • 6. Adventure store: clothing, backpack, tents No music. Dark floor that contrast with the products. Really good show fronts. Very good service.
  • 7. Accesories store. Customers are young women. The customers spend at least 5-10 min at least. Most of the time browsing instead of buying. Very crowded.
  • 9. Games store. All the workers are young men. Most of the customers are men. Very crowded. Most of the customers are men. Wood floor. Pop Spanish music. Very good service.