Creative Copywriting for Robots & Humans
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Presentation for University of Washington Graduate Communications. How to write copy that ranks well in Google search crawlers; and reads well for people and aligns intent with call to action.
![lets connect
[汲] [ ] []
Kyle Alm
@keepkalm
SEO Bandwagon
@SEOBandwagon
Follow Us on LinkedIn](https://image.slidesharecdn.com/creativecopywritingforrobotshumans-190210034049/85/Creative-Copywriting-for-Robots-Humans-15-320.jpg)
Creative Copywriting for Robots & Humans
- 1. Creative Copywriting for Robots & Humans Kyle Alm, SEO Bandwagon
- 2. How Do I Rank On Google?
- 3. Google Ranking Factors Over 200 factors go into Googles ranking algorithm. There is more than one change made to the algorithm a day on average. Content Completeness Topical Relevance Semantic Markup Accessibility Expertise, Authority, Trust (EAT) Links Security/SSL
- 4. Dont Be Content Words are flexible, its their strength and weaknesses. Does Writing Make You Nervous? It gets better with practice and freedom. Pick Your Target Outline & Markup Write, Revise, Edit Conclusion & Call To Action Social Proof
- 5. How Do I Attract An Audience?
- 7. Attraction & Connection Emotions arent something you can win on points. And persuasion isnt likely to happen. Use Your Voice Write, Revise, Edit Promotion Shareable Problems & Solutions
- 8. Hi there. Hi yourself... Say, I was wondering...would you like to subscribe to my blog? 牴_牴 Follow me on Facebook? ..
- 9. I May Make You Feel
- 10. "For sale: baby shoes, never worn." -Ernest Hemingway
- 11. But I Cant Make You Think
- 13. Robot, What Is Love?
- 14. Im sorry Dave...I cant do that.
- 15. lets connect [汲] [ ] [] Kyle Alm @keepkalm SEO Bandwagon @SEOBandwagon Follow Us on LinkedIn
Editor's Notes
- #5: Content gets beat into our heads so much we ignore it. But what can we do without content?
- #7: While lunching with friends at a restaurant (variously identified as Luchow's or The Algonquin), Hemingway bets the table ten dollars each that he can craft an entire story in six words. After the pot is assembled, Hemingway writes "For sale: baby shoes, never worn" on a napkin, passes this around the table, and collects his winnings.[1]
- #8: Content gets beat into our heads so much we ignore it. But what can we do without content?
- #9: One at a time.
- #11: While lunching with friends at a restaurant (variously identified as Luchow's or The Algonquin), Hemingway bets the table ten dollars each that he can craft an entire story in six words. After the pot is assembled, Hemingway writes "For sale: baby shoes, never worn" on a napkin, passes this around the table, and collects his winnings.[1]
- #13: One at a time.