Creatives are Bullsh*t - Engineering Creativity
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* Get the free eBook: https://wiredcraft.com/ebooks/engineering-design/ * The "creative" label is loaded and damaging to the design community; by posturing creativity as an innate quality and ignoring our work process, we limit our ability to grow, lose the opportunity of helping others learn from our successes or failures and mis-represent our craft to the people we work with and design for. This is why the Wiredcraft (http://wiredcraft.com) team apply an engineering process to design with structure, transparency, speed and collaboration at its core. Talk for the 2016 UI/UX Conf (http://uiuxconf.com).
