This document analyzes and compares two crowdfunding campaigns - TeamGee's ultrathin electric board and Celaris' origami bike. The TeamGee campaign was very successful, raising over 7 times its funding goal by offering early backers significant discounts and showing the board's capabilities in a promotional video. In contrast, the Celaris campaign failed to gain any funding, lacking unique factors or demonstrations of what made its bike special compared to others. It also had a broad "one size fits all" claim but limited height range.
5. REWARDS I LIKED:
58%-68% off for Early Birds
Costs $449-$499 per board
which is cheaper than most e-
boards which typically costs
more than $1000+
Product includes everything
before it actually hits the
market
6. GOOD VIDEO
Shows the true specs and
capacity of the board
Instead of making people
share their thoughts, they
show the product in
action.
7. How This Succeeded
This company really showed
the people who really wanted
the electric board by making
them extremely likeable with
the presale price. Plus, what
the board offers show how it
can compete with the other e-
boards available in the market.
11. What Could Have
Been Better in the
video
Testimonial are good but
people want to see the
product more
They should have shown
more what made their bikes
more unique than the other
bikes available
12. This failed because they discontinued their
campaign early on and still left the campaign open.
Also, there are no interesting factor around the bike
besides the fact that it is lightweight.
Their one size fits all are people with height
ranging from 411-62.