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- 1. 1Wistia Case Study Having an always-evolving culture prepared Wistia for just about anythingincluding an office environment that changes daily. In 2006, online video was in its early stages. YouTube was only a year old, and Vine wouldnt debut for another seven years, but Chris Savage and Brandon Schwartzboth Brown University students at the timerecognized the growth potential of the medium and saw an opportunity to enter an industry where the rules were still being written. Having no previous business experience, Savage and Schwartz ventured into the world of marketing, data, and video analytics with nothing more than an idea and a nameWistia. As online video started to grab more eyeballs, Wistia went into fast forward and quickly outgrew its first space (a 10-person house) and eventually outgrew two more. Unsure of what the Wistia Cambridge, Massachusetts, USA
- 2. 2Wistia Case Study company would becomebut optimistic about its future Savage and Schwartz decided to look for a much larger space to handle their growth. At the time we were only 20 people moving into 14,000 square feet, which felt overwhelmingly large, Savage said. But we were also aggressively growing and knew we needed a lot of open space and flexibility for that growth. The space gave Wistia plenty of room for cultural expression something that Savage believes sets the company apart. As he put it, Its is kind of our unfair competitive advantage. You see that culture in a variety of waysfrom the disco balls on the ceiling to Lenny, the office dog, to eye-grabbing posters, pillows, toys, to a large mural reading Stay Weird. Then, theres Wistias migrating style of work. On a typical day, employees roam from one work area to the nextfrom a desk, to a couch, to a kitchen table, back to the couch, and so onas they go to settings that support their work. Savage and Schwartz wanted to encourage this flexible approach to work, but their existing furniture wasnt ideal for supporting it. What Wistia needed was a solution that synched up with its uninhibited style of working. Thats when Joe Ringenberg, Design Lead at Wistia, took on the challenge of reorganizing the space with help from Herman Miller. The character of Wistias Cambridge offices and the ever- changing needs of its digital workforce made Wistia an ideal beta site for field testing Metaform Portfolio, a system of lightweight, foundational blocks a team can put together, take apart, and rearrange to suit their needs. Metaform was designed for an always-active culture like Wistias where change is a constant and people arent afraid to hack an environment to allow it to better support their work. According to Ringenberg, thats where Metaform blocks excelled. Theyre so light and tremendously easy to move, he said. But mobility was only part of the equation. Wistias always- active culture makes spontaneous interactions between colleagues a common occurrence.
- 3. 3Wistia Case Study Wistians, as employees are affectionately known, became more acquainted with Metaform, and their creativity took off. This was evident in both group and individual settings. Laura Powell, Operations Specialist at Wistia, explained how the company made Metaform their own: The way weve seen (Metaform) be most useful is to create a bunch of different settings and then just let people flow freely in and out, she said. Ringenberg added, "Metaform empowers the people in the space to take control of it, to feel ownership over a set of modular parts that we can continue to rearrange according to our needs." As for the vastness of Wistias space? According to Powell, Metaform helped solve many of those challenges, too. Theres plenty of work that needs to get done that a totally open office doesnt always support, Powell said. So being able to create spots that feel separated from the office but not so isolated that they create an unnatural degree of separationthats been a great use of Metaform for us. When it comes to work, there are no rigid guidelines or rules at Wistia. Since Metaform can change, reconfigure, and move with ease, it fit right in with the teams migrating dynamic. We dont want to prescribe one way which the office should work, said Powell. We want to create an environment where no matter what your background or working habits are, youll find a way to be Metaform Portfolio allowed Wisita to create an environment that limited distraction while keeping employees from feeling isolated. comfortable and productive and feel at home and relaxed in that space. Going forward, Wistia knows that change will be a constant theme, and that being open and ready for that change will be critical. As we grow, as we change, were absolutely going to have different requirements of (Metaform), said Ringenberg. Feeling empowered to change it quickly and trust that it can serve our needs takes a lot of the fear out of that growth. Moving into a 14,000-square-foot space in Cambridge gave Wistia plenty of room to express the company's unique culture.
- 4. 4Wistia 息 2015 Herman Miller, Inc., Zeeland, Michigan Herman Miller, Y, Eames, Sayl, and Setu are among the registered trademarks of Herman Miller, Inc. Everywhere and Metaform Portfolio are among the trademarks of Herman Miller, Inc. Case Study Industry Technology Topics Brand Collaboration Performance Small and Medium Business Applications Collaboration Living Office Project Scope 14,000 square feet Herman Miller Products Metaform Portfolio Eames速 Molded Fiberglass Upholstered Side Chairs Sayl速 Chair Setu速 Chair EverywhereTM Tables Year Completed 2015 We really value creativity and we really value collaboration and we're always up to try things, says Chris Savage, CEO of Wistia.