Cultural customisation of websites for japanese subsidiaries of
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The document discusses cultural customization of websites for Japanese subsidiaries of global companies. It notes that Japanese culture can be described based on five values: collectivism, uncertainty avoidance, power distance, masculinity, and high-low context. For each of these values, the document provides an example of how a website could be customized to reflect that cultural aspect, such as displaying a CEO's message to reflect power distance or using specific colors that carry meaning in Japan to reflect high-low context.
Cultural customisation of websites for japanese subsidiaries of
- 1. Cultural customization of websites for Japanese subsidiaries of global companies s1180192 Masashi Hashimoto
- 2. What is Japanese Cultural Customization ? Japanese Culture and online consumer 1. Collectivism 2. Uncertainty Avoidance 3. Power Distance 4. Masculinity 5. High Context
- 3. Japanese Culture and Values It is very important that customization of websites for Japanese exploit the concept of Japanese culture and values. Japan is a traditional society with symbols , ritual , values and an intricate contextual elements. At a macro level, Japanese culture can be described five values. 1. Individualism-collectivism 2. Power Distance 3. Masculinity-Femininity 4. High-low context 5. Uncertainty
- 4. Collectivism Japanese are very important community relations and family. And they think much of the public image. For example Culture customization, ? If shop website would be better off Showing the image that everybody can shop with a light heart.
- 5. Uncertainty Avoidance As Japan is very risk-averse society. It is important to reduce risk, anxiety and uncertainty that Japanese consumers might have shopping online.
- 6. Power Distance Japan is collectivism society and Japan is rooted in tradition , hierarchy and both social customs and role structure. In this society being aware of social hierarchal structure is important so many Japan society official website display the CEO¡¯s message and depicts them with high honor and respect.
- 7. Masculinity-Femininity Many Japanese people want to succeed , challenge and at the same time conform to the group norm a not stand out. They want to attain the ultimate in my hobby and something skill.
- 8. High Context In Japanese culture is very hung up context and accepting of graphics, color and image to add depth and context to the communication. And In Japan certain colors carry specific meaning. So color image is different for different types of color For example ¨C Red : the color of luck ¨C Yellow : the Japanese color of courage