2. While some professionals defined their backgrounds as providing
invaluable arts expertise, many of the public participants questioned
the knowledge of the professionals, referring to them as self-appointed
experts. This was supported by the fact that many of the experts
interviewed, acknowledged that they knew little about arts practice
outside their specialism
Jancovic (2015:7)
3. Signalling expertise
Candace Jones (2002) Signaling Expertise: How Signals Shape Careers in
the Creative Industries
Institutional context institutional and economic context of signals
formal and informal structures and enforcement mechanisms
Signalling content
identity (aesthetic style)
performance (exhibiting requisite skills)
relationships (career relevant networks)
Signalling strategies
status enhancement (amplifying your signal to be heard above competitors)
reputation building (type and pattern of relations pursued)
impression management (strategically amplifying, reducing or deflecting
signals)
5. Expertise is therefore a social relation where a particular actor has
authority over another actor through their possession of a particular
form of knowledge: the way a doctor has authority over the patient for
example. Possession of this knowledge results from the experts
situation in a particular epistemic community and his or her
enculturation with that communitys knowledge culture
Prince (2010:6)
6. Rules of Art (1996) Illusio
Collective belief in the game (p.230)
Who Created the Creators? (1993)
What is called creation is the encounter between a socially
constituted habitus and a particular position that is already
instituted or possible in the division of labour cultural
production (p.98)
Bourdieu
10. Performance of expertise on social media
Association through platform specific functions - #, @, likes
Potential for public endorsement by people/institutions
Networking
11. Power of the platform
Temporal
Structural
Ownership
We argue that algorithms are always/already
ideological (Mager, 2012), in the way of all
mediating technology (Postman, 1992) because
they operate for particular interests (such as
Facebooks capital expansion) and have been
developed through different histories of power.
(Skeggs and Yuill, 2015:12)
12. Summary
Expertise as socially constituted also applies to expertise
performances on social media, but through the affordances
of social media platforms
Part of the illusio in a new guise online?
Expertise performances are mediated through platforms and
the corporations behind them