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Cultural workers performance
of expertise on social media
Karen Patel
Birmingham City University
While some professionals defined their backgrounds as providing
invaluable arts expertise, many of the public participants questioned
the knowledge of the professionals, referring to them as self-appointed
experts. This was supported by the fact that many of the experts
interviewed, acknowledged that they knew little about arts practice
outside their specialism
Jancovic (2015:7)
Signalling expertise
Candace Jones (2002) Signaling Expertise: How Signals Shape Careers in
the Creative Industries
 Institutional context  institutional and economic context of signals 
formal and informal structures and enforcement mechanisms
 Signalling content 
 identity (aesthetic style)
 performance (exhibiting requisite skills)
 relationships (career relevant networks)
 Signalling strategies 
 status enhancement (amplifying your signal to be heard above competitors)
 reputation building (type and pattern of relations pursued)
 impression management (strategically amplifying, reducing or deflecting
signals)
Cultural workers' performance of expertise on social media Nov 2015
Expertise is therefore a social relation where a particular actor has
authority over another actor through their possession of a particular
form of knowledge: the way a doctor has authority over the patient for
example. Possession of this knowledge results from the experts
situation in a particular epistemic community and his or her
enculturation with that communitys knowledge culture
Prince (2010:6)
Rules of Art (1996) Illusio
Collective belief in the game (p.230)
Who Created the Creators? (1993)
What is called creation is the encounter between a socially
constituted habitus and a particular position that is already
instituted or possible in the division of labour cultural
production (p.98)
Bourdieu
Cultural workers' performance of expertise on social media Nov 2015
Cultural workers' performance of expertise on social media Nov 2015
Cultural workers' performance of expertise on social media Nov 2015
Performance of expertise on social media
 Association through platform specific functions - #, @, likes
 Potential for public endorsement by people/institutions
 Networking
Power of the platform
 Temporal
 Structural
 Ownership
We argue that algorithms are always/already
ideological (Mager, 2012), in the way of all
mediating technology (Postman, 1992) because
they operate for particular interests (such as
Facebooks capital expansion) and have been
developed through different histories of power.
(Skeggs and Yuill, 2015:12)
Summary
 Expertise as socially constituted also applies to expertise
performances on social media, but through the affordances
of social media platforms
 Part of the illusio in a new guise online?
 Expertise performances are mediated through platforms and
the corporations behind them
Thank you
karen.patel@bcu.ac.uk
http://karenpatelresearch.wordpress.com
@KarenPatel

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Cultural workers' performance of expertise on social media Nov 2015

  • 1. Cultural workers performance of expertise on social media Karen Patel Birmingham City University
  • 2. While some professionals defined their backgrounds as providing invaluable arts expertise, many of the public participants questioned the knowledge of the professionals, referring to them as self-appointed experts. This was supported by the fact that many of the experts interviewed, acknowledged that they knew little about arts practice outside their specialism Jancovic (2015:7)
  • 3. Signalling expertise Candace Jones (2002) Signaling Expertise: How Signals Shape Careers in the Creative Industries Institutional context institutional and economic context of signals formal and informal structures and enforcement mechanisms Signalling content identity (aesthetic style) performance (exhibiting requisite skills) relationships (career relevant networks) Signalling strategies status enhancement (amplifying your signal to be heard above competitors) reputation building (type and pattern of relations pursued) impression management (strategically amplifying, reducing or deflecting signals)
  • 5. Expertise is therefore a social relation where a particular actor has authority over another actor through their possession of a particular form of knowledge: the way a doctor has authority over the patient for example. Possession of this knowledge results from the experts situation in a particular epistemic community and his or her enculturation with that communitys knowledge culture Prince (2010:6)
  • 6. Rules of Art (1996) Illusio Collective belief in the game (p.230) Who Created the Creators? (1993) What is called creation is the encounter between a socially constituted habitus and a particular position that is already instituted or possible in the division of labour cultural production (p.98) Bourdieu
  • 10. Performance of expertise on social media Association through platform specific functions - #, @, likes Potential for public endorsement by people/institutions Networking
  • 11. Power of the platform Temporal Structural Ownership We argue that algorithms are always/already ideological (Mager, 2012), in the way of all mediating technology (Postman, 1992) because they operate for particular interests (such as Facebooks capital expansion) and have been developed through different histories of power. (Skeggs and Yuill, 2015:12)
  • 12. Summary Expertise as socially constituted also applies to expertise performances on social media, but through the affordances of social media platforms Part of the illusio in a new guise online? Expertise performances are mediated through platforms and the corporations behind them