CV Olga Tsyba UX design
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Olga Tsyba is a UX designer with over 12 years of experience in consumer marketing and product development. She specializes in voice UX and uses her background in research to apply a scientific, human-centered approach to achieve business and design objectives. She has worked in various roles such as innovation manager, marketing manager, and digital learning design manager. She is certified in UX design and has developed prototypes and voice skills for Amazon Alexa.
CV Olga Tsyba UX design
- 1. Olga Tsyba UX designer • Consumer product innovation manager turned UX designer with specialization in voice UX; • With >12 years in consumer marketing and product development, I am able to balance business needs with a human-centered design approach to achieve both business and design objectives. • Background in research helps to apply scientific rigour to my projects; • Genuinely interested in technology and its impact on people and society. Work Digital learning design manager & best practice lead. Avon Global HQ - 04/19- current • Launched marketing community platform (engagement +56% MoM); • Designed learning plan and content for 2000 marketers based on research & goal setting; • Developed new share & reapply process to enable the generation of learnings in marketing; Global senior Innovation manager makeup. Avon Global HQ - 03/17-04/19 Work with startups/ projects - 05/19-current Senior marketing manager. Avon Eastern Europe -11/14-08/16 Digital communications manager. Procter&Gamble Eastern Europe - 06/09-11/14. Consumer research specialist. Sum of technologies, Russia - 09/06-06/09 Certified UX designer, Careerfoundry - 05/19-02/20 Developed a Think Ink web-app as a course project, from concept to a clickable prototype. Voice User interface design with Amazon Alexa, Careerfoundry - 02/20-current Work on developing several skills for Amazon Alexa voice interface. Sociology degree NSU - 09/00-06/2005 • Sportbusters: led usability review and usability testing to rework existign prototype, led ideation and consumer research to help pivit the app; • Nommy: helped to develop persona, user flows, UX consulting • Skin diagnostic app: contributed into team work via joining design sprint, developed user journey map based on available research; • Led ideation and innovation planning based on consumer research; • Developed an approach to capture trends via commercial storytelling; • Led cross-functional and direct team; • Among other projects, launched lip and face shade selector tool to simplify navigation and choice for the consumer. • Led a learning plan focused on understanding Millenial and Gen Z consumer (including A/B testing, generative research and recommendations), which helped to shape the launch on the new brand. • Led communication and digital strategy for Pantene and Wella, moved brands to non-TV model and improved media ROI. • Among key achievements are the launch of Wella Academy (content platform) and Pantene Olympic 2014 campaign. • Organised digital training for marketing teams, partnered with agencies in developing bespoke content. • Led consumer research projects for agency clients. Education www.olgatsyba.com 07709192362 London Skills Tools olgatsybajob@gmail.com /olgatsyba /olga-tsyba-2407b031 Qualitative and quantitative research Design sprints moderation Design thinking Mental models User journey mapping Insights development Content audit Card sorting Site maps User flows Wireframing Prototyping Usability testing Heuristic evaluation AB, preference tests Project management Team leadership Strategy & analysis Google Analytics Google trends Keyword research User interviews Dovetail Otter Synthesio Optimal workshop Surveyanyplace Stetch Balzamiq Figma Invision Principle Atom