際際滷

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CZECH RADIO
regional broadcasting
Ruzbeh Oweyssi 19 November 2010
Czech Republic
1.169
1.128
548
507
518
820
427
304
593
637
1.263
625
549
1.122
10 million people
13 regions + 1 capital
11 regional Czech Radio stations
1.083 th. listeners (weekly reach)
627 th. listeners (daily reach)
7,6 % market share
0,2%
7,6%
0,4%
3,9%
6,9%
81%
CR 1 Radiozurnal - information channel: news, reports, music 50 %
CR 2 Praha - family channel: entertainment, music, reports, education
CR 3 Vltava - cultural channel: classical music, drama, documentary
CR 6 (AM band) - talk/news/analysis channel: politics, economics
CR Regional - different formats
other stations
Czech Radio portfolio
Differences
 in the size of the regions
 in the size & history of the stations
 in the listeners preferences
 in programming
Programme
 5 AM - 9 PM: standalone (11
programmes)
 the nights: shared as the best of Czech
Radio regional programmes
 local windows for 2 regions
Regional news service
 3-6 news reporters in each region
 news agency for the Czech Radio
national stations
 no news reporters from national stations
operating regularly in regions
Positioning
Radio of your county
The image
 The radio shares the same values with
its listeners
 Close to the local listener:
as near as possible
 Chceme b箪t Va邸鱈m opravdov箪m
partnerem pro ka転dodenn鱈 転ivot.
 Jsme tady, bl鱈zko V叩s, pipraveni V叩m
naslouchat.

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Czech Radio regional 2010

  • 1. CZECH RADIO regional broadcasting Ruzbeh Oweyssi 19 November 2010
  • 2. Czech Republic 1.169 1.128 548 507 518 820 427 304 593 637 1.263 625 549 1.122 10 million people 13 regions + 1 capital 11 regional Czech Radio stations 1.083 th. listeners (weekly reach) 627 th. listeners (daily reach) 7,6 % market share
  • 3. 0,2% 7,6% 0,4% 3,9% 6,9% 81% CR 1 Radiozurnal - information channel: news, reports, music 50 % CR 2 Praha - family channel: entertainment, music, reports, education CR 3 Vltava - cultural channel: classical music, drama, documentary CR 6 (AM band) - talk/news/analysis channel: politics, economics CR Regional - different formats other stations Czech Radio portfolio
  • 4. Differences in the size of the regions in the size & history of the stations in the listeners preferences in programming
  • 5. Programme 5 AM - 9 PM: standalone (11 programmes) the nights: shared as the best of Czech Radio regional programmes local windows for 2 regions
  • 6. Regional news service 3-6 news reporters in each region news agency for the Czech Radio national stations no news reporters from national stations operating regularly in regions
  • 8. The image The radio shares the same values with its listeners Close to the local listener: as near as possible Chceme b箪t Va邸鱈m opravdov箪m partnerem pro ka転dodenn鱈 転ivot. Jsme tady, bl鱈zko V叩s, pipraveni V叩m naslouchat.