D&AD Packaging Design - What Wins and Why?
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Great Packaging Design is about fine design graphics, relevant identity design, appropriate colours and superb aesthetics, right? Wrong. The best packaging design has more to it than that. This is a class lecture/exercise deck about creative ideas for Graphic Designers. To get the most out of it, go through the deck, and do the exercise. Where possible, I have linked the sources to the authors, my apologies to all the people who's work I have not properly credited in these slides.
