Data strikes back
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What does it mean to be data driven? What should you try to do and what should you try to avoid? What are the potential pitfalls? Presentation from Product Camp 2017 in Gdynia
Data strikes back
- 1. Data strikes back Hubert Wawrzyniak Product Camp Tr┏jmiasto 2017
- 2. always trust dataYou 壊鞄看顎鉛糸稼¨岳
- 3. What do incosistent results tell you? A>B>C>A? private b2c Ad posting flow Promoting active ad
- 4. Where to start optimizing?
- 5. Wrong data doesn¨t make you blind´
- 6. ...it makes you make see what¨s actually not there
- 9. XML feature users summit at OLX EU
- 10. ?
- 11. I will.........................´´´ by.........................´´´WHAT (objective) HOW (key results) Put a man on the moon by the end of the decade Build a lunar module weighing under 40,000 pounds by December 1965 ? Inspirational ? Significant ? Make objective possible ? S.M.A.R.T ? Specific ? Measurable ? Aspirational ? Relevant ? Time-Bound ? Focused on progress
- 12. Start with a goal
- 13. Measure results
- 14. Keep calm and wait
- 15. You will fail´ ´but you will learn
- 16. Don¨t polish what¨s perfect Decrease bounce rate by 150%!
- 17. Don¨t be affraid to kill features
- 18. Wrap-up 1. Be objective-centric, not feature-centric 2. Define success and failure 3. Track your data right 4. Keep calm and wait for conclusive results 5. Leave as-is, iterate or kill
- 19. ?