Daun muda 2011
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This document proposes a marketing strategy to promote RASSA, which aims to increase people's confidence in their own cooking abilities and improve their quality of life. The strategy involves using various promotional methods like Facebook, magazines, buzzers, direct mail, and a website to attract people to a location where RASSA will show that cooking delicious food can be achieved at low cost by providing ingredients and recipes for customers to cook themselves with guidance from a chef. The experience is meant to appeal to people's logic and common sense to help them believe in the value that RASSA provides.
Daun muda 2011
- 1. Daun Muda 2011 Hanggodo Wicaksono & Agung Satria Nugroho
- 2. Many people believes that Delicious Food Always Comes with Price WHY?
- 3. Because they dont believe on their own capability to cook delicious food with the same quality as they get on the restaurant
- 4. How can RASSA influence them to have a little faith on their own cooking and improve their lifes quality?
- 5. Lets meet their needs with their logic, so they will understand the message as a human being
- 6. An experience that will bring people back to their common sense
- 7. They will be tease with the best deal of their life
- 8. Where all of them are everywhere Facebook Poster MAGAZINE REVIEW BUZZER
- 9. And then they will find a way to it Direct Mail Invitation Website : www.rasarasa.com
- 10. Where all will lead them to The place where they will believe the value that brought by RASSA, Where they only pay less, for menu that they choose
- 11. Because what they buy actually only the..
- 12. Ingredients!
- 13. Because what they really do is COOKING THEIR SELECTED MENU, guided by the chef And of course experience the benefit of RASSA
- 14. And so does the experience will live with them
- 15. And The Story will continues Ingredients with Recipe Ingredients Vending Machine on the office building and campus
- 16. Thank You