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David Petherick: How to build a personal brand using LinkedIn

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The Doctor is In
The Doctor is In

際際滷 stack from my 16-Jan-16 Presentation in Edinburgh at #vipmastermind about how to use LinkedIn to build a personal brand and market yourself more effectively.

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How to build a Personal Brand using LinkedIn David Petherick Amazes.me 16-Jan-16 #VIPmastermind
Who is David Petherick? LinkedIn Profile Writer The Digital Biographer Born and bred in Edinburgh Speaks Russian, Spanish Co-Founder at NewsBase, 1993 BBC: Worlds first Digital Biographer 2007 Ex UK Editor for The Next Web 2008-9 Head of Digital at EnergySys, FVL, 2011-14 I make you visible, legible, credible @petherick on Twitter
Whats on for the next 30 minutes? 1. Why does LinkedIn even matter? 2. Why does Personal Branding matter? 3. Ten Tips for a better LinkedIn profile 4. Five Tips for better LinkedIn networking 5. Consistency, consideration, and crap 6. Takeaway: vip@mzs.es 7. Your questions answered
Remember to tweet or share a photo: Seeing @petherick presenting at #vipmastermind. So dull: I need more Prosecco!
1: Why does LinkedIn even matter? 400,000,000 reasons worldwide 19,000,000 UK Business Professionals here You need to be in the same room, and talking What can I do there? Showcase your expertise Grow a network of customers, suppliers, friends Find jobs, opportunities, contacts, advocates Why should I spend time with it? Learn about topics you dont know about Share your news and content with engaged audience
1.2: Why does LinkedIn even matter?
1.3: Why does LinkedIn even matter?
2: Why does Personal Branding matter? Still 400,000,000 reasons 330,588 people with job title of Manger on LinkedIn You need to be visible and be legible Try a Google Search for your name If youre not on page one, youre invisible Is there a consistent, controlled presence? What do people know you for? Single idea of what you offer and the benefits Easy ways to contact you or buy what you sell
2: Why does Personal Branding matter?
2.1: Why does Personal Branding matter?
2.2: Why does Personal Branding matter? LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. Source: Econsultancy https://sumome.com/stories/linkedin-traffic
3: Ten Tips for a better LinkedIn profile 1: Forget your CV Your summary is key. Brevity, clarity, simplicity. Youre selling yourself as a useful product 2: Look good Get the best headshot that you can. Pay a pro. Look like you mean business. Dress the part. 3: Show me the benefits Tell me why it will benefit me to do business with you - precisely, measurably, and specifically
3.2: Ten Tips for a better LinkedIn profile 4: Talk to me Use sound or video! Talk. The pitch and quality of your voice let me connect with you as a human being. 5: Use recommendations effectively Have other people tell me why it benefited them to deal with you. I can believe them immediately: it's credibility. 6: Be human... People buy people, and they buy their loves and passions. Show people what makes you tick.
3.3: Ten Tips for a better LinkedIn profile 7: Tales of the Unexpected Surprise people with something unusual and fun in your profile. I can teach you how to read Russian in 75 minutes. 8: Talk to strangers Get someone you trust to check your profile. Ill do this for you, free. Book a time at mzs.es/talk 9: Don't bury the lead Use your headline to introduce your story - and make the reader want to read the full story.
3.4: Ten Tips for a better LinkedIn profile 10: Call for action If you want people to do something, ask them to do it. For example: If you found my tips useful, buy me a beer: http://mzs.es/beer If you want to talk, free, book a call at http://mzs.es/talk All ten tips are explained in full detail on LinkedIn at http://mzs.es/ttt
4: Five Tips for better LinkedIn networking 1: Always personalise connection requests Id like you to join my network on LinkedIn NO For example: I enjoyed your presentation, and would like to connect to share information Im interested in expanding my network, and was impressed by the story you told. Weve not met, but I follow you on Twitter and would like to benefit from your ideas
4.2: Five Tips for better LinkedIn networking 2: Add comments, dont just like things Great article! I agree, this is so important David 3: Tag people (appropriately) I enjoyed your presentation, @David and appreciated what you said about building a network. @Angus also made a great point about connecting 4: Dont just share your own stuff Be generous and pay attention to others Updates that are only about you will turn people off
4.3: 5 Tips for better LinkedIn networking 5: Use Advanced Search You can be laser-targeted in who you approach. And do this over and over by saving your search. Dont spam or bulk-message. Business is personal.
5: Consistency, consideration, and crap 1: Consistency Always ensure your updates are self-contained and make sense standing on their own. Its OK to repeat yourself. But not too often. Set up a Company Page. All you need is your own domain. See http://iownmyownname.com 2: Consideration Make your information useful, worth sharing, concise, and present it well. Dont be an amateur, be a pro. Mention others, acknowledge them, value them 3: Crap Dont publish self-promotional sales crap. Add value.
6: Takeaway: Get all this in your inbox Send one email to vip@mzs.es Youll instantly get links to everything mentioned here (plus some bonus material) You will not be added to any crappy mailing list You will also get 12% off any of my services From monthly coaching at 贈30 a month To Full Classic Profile Makeover at 贈319 Full information at amazes.me or, of course Connect with me on LinkedIn at mzs.es/l
Im David Petherick. It was nice to meet you. I will be around to talk afterwards LinkedIn: mzs.es/l Twitter: mzs.es/t @petherick Lets talk: mzs.es/talk Web: amazes.me Email: david@amazes.me
Win Prosecco! Tweet and share: Just saw @petherick present at #vipmastermind and he was utter pish.
Questions? Dont be shy. @petherick #vipmastermind vip@mzs.es david@amazes.me

More Related Content

David Petherick: How to build a personal brand using LinkedIn

  • 1. How to build a Personal Brand using LinkedIn David Petherick Amazes.me 16-Jan-16 #VIPmastermind
  • 2. Who is David Petherick? LinkedIn Profile Writer The Digital Biographer Born and bred in Edinburgh Speaks Russian, Spanish Co-Founder at NewsBase, 1993 BBC: Worlds first Digital Biographer 2007 Ex UK Editor for The Next Web 2008-9 Head of Digital at EnergySys, FVL, 2011-14 I make you visible, legible, credible @petherick on Twitter
  • 3. Whats on for the next 30 minutes? 1. Why does LinkedIn even matter? 2. Why does Personal Branding matter? 3. Ten Tips for a better LinkedIn profile 4. Five Tips for better LinkedIn networking 5. Consistency, consideration, and crap 6. Takeaway: vip@mzs.es 7. Your questions answered
  • 4. Remember to tweet or share a photo: Seeing @petherick presenting at #vipmastermind. So dull: I need more Prosecco!
  • 5. 1: Why does LinkedIn even matter? 400,000,000 reasons worldwide 19,000,000 UK Business Professionals here You need to be in the same room, and talking What can I do there? Showcase your expertise Grow a network of customers, suppliers, friends Find jobs, opportunities, contacts, advocates Why should I spend time with it? Learn about topics you dont know about Share your news and content with engaged audience
  • 6. 1.2: Why does LinkedIn even matter?
  • 7. 1.3: Why does LinkedIn even matter?
  • 8. 2: Why does Personal Branding matter? Still 400,000,000 reasons 330,588 people with job title of Manger on LinkedIn You need to be visible and be legible Try a Google Search for your name If youre not on page one, youre invisible Is there a consistent, controlled presence? What do people know you for? Single idea of what you offer and the benefits Easy ways to contact you or buy what you sell
  • 9. 2: Why does Personal Branding matter?
  • 10. 2.1: Why does Personal Branding matter?
  • 11. 2.2: Why does Personal Branding matter? LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. Source: Econsultancy https://sumome.com/stories/linkedin-traffic
  • 12. 3: Ten Tips for a better LinkedIn profile 1: Forget your CV Your summary is key. Brevity, clarity, simplicity. Youre selling yourself as a useful product 2: Look good Get the best headshot that you can. Pay a pro. Look like you mean business. Dress the part. 3: Show me the benefits Tell me why it will benefit me to do business with you - precisely, measurably, and specifically
  • 13. 3.2: Ten Tips for a better LinkedIn profile 4: Talk to me Use sound or video! Talk. The pitch and quality of your voice let me connect with you as a human being. 5: Use recommendations effectively Have other people tell me why it benefited them to deal with you. I can believe them immediately: it's credibility. 6: Be human... People buy people, and they buy their loves and passions. Show people what makes you tick.
  • 14. 3.3: Ten Tips for a better LinkedIn profile 7: Tales of the Unexpected Surprise people with something unusual and fun in your profile. I can teach you how to read Russian in 75 minutes. 8: Talk to strangers Get someone you trust to check your profile. Ill do this for you, free. Book a time at mzs.es/talk 9: Don't bury the lead Use your headline to introduce your story - and make the reader want to read the full story.
  • 15. 3.4: Ten Tips for a better LinkedIn profile 10: Call for action If you want people to do something, ask them to do it. For example: If you found my tips useful, buy me a beer: http://mzs.es/beer If you want to talk, free, book a call at http://mzs.es/talk All ten tips are explained in full detail on LinkedIn at http://mzs.es/ttt
  • 16. 4: Five Tips for better LinkedIn networking 1: Always personalise connection requests Id like you to join my network on LinkedIn NO For example: I enjoyed your presentation, and would like to connect to share information Im interested in expanding my network, and was impressed by the story you told. Weve not met, but I follow you on Twitter and would like to benefit from your ideas
  • 17. 4.2: Five Tips for better LinkedIn networking 2: Add comments, dont just like things Great article! I agree, this is so important David 3: Tag people (appropriately) I enjoyed your presentation, @David and appreciated what you said about building a network. @Angus also made a great point about connecting 4: Dont just share your own stuff Be generous and pay attention to others Updates that are only about you will turn people off
  • 18. 4.3: 5 Tips for better LinkedIn networking 5: Use Advanced Search You can be laser-targeted in who you approach. And do this over and over by saving your search. Dont spam or bulk-message. Business is personal.
  • 19. 5: Consistency, consideration, and crap 1: Consistency Always ensure your updates are self-contained and make sense standing on their own. Its OK to repeat yourself. But not too often. Set up a Company Page. All you need is your own domain. See http://iownmyownname.com 2: Consideration Make your information useful, worth sharing, concise, and present it well. Dont be an amateur, be a pro. Mention others, acknowledge them, value them 3: Crap Dont publish self-promotional sales crap. Add value.
  • 20. 6: Takeaway: Get all this in your inbox Send one email to vip@mzs.es Youll instantly get links to everything mentioned here (plus some bonus material) You will not be added to any crappy mailing list You will also get 12% off any of my services From monthly coaching at 贈30 a month To Full Classic Profile Makeover at 贈319 Full information at amazes.me or, of course Connect with me on LinkedIn at mzs.es/l
  • 21. Im David Petherick. It was nice to meet you. I will be around to talk afterwards LinkedIn: mzs.es/l Twitter: mzs.es/t @petherick Lets talk: mzs.es/talk Web: amazes.me Email: david@amazes.me
  • 22. Win Prosecco! Tweet and share: Just saw @petherick present at #vipmastermind and he was utter pish.
  • 23. Questions? Dont be shy. @petherick #vipmastermind vip@mzs.es david@amazes.me