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creating creative
SUPERTEAMS
David Sherwin | @changeorder | davidsherwin.com
息2014 David Sherwin. All rights reserved.
Creating Creative Superteams
the worlds
largest
air guitar
ensemble
2,377 performers
at San Manuel Indian Bingo & Casino's
annual Rock n' Roll Bingo event
more info at http://bit.ly/1v0XxV
the worlds
largest designer
air guitar
ensemble
This Is It - Beat It (Solo) - Michael Jackson & Orianthi / https://www.youtube.com/watch?v=m3C-xpkyK_o
you all rock!
was that easy?
was that hard?
why?
what superteams need:
trust
shared norms
dialogue
adaptive learning
what tools
do I use to
create creative
superteams?
the constraints:
multidisciplinary teams
cross-location talent
build the brief as you go
extreme collaboration
form norm storm perform
Framework from Bruce Tuckmans article Developmental sequence in small groups. Psychological Bulletin 63.
form
norm
storm
perform
Framework from Bruce Tuckmans article Developmental sequence in small groups. Psychological Bulletin 63.
form norm storm perform
Skill Share Team Norms The Four-
Player Model
Timeboxing
Framework from Bruce Tuckmans article Developmental sequence in small groups. Psychological Bulletin 63.
form norm storm perform
Skill Share Team Norms TimeboxingThe Four-
Player Model
how you work
values
interests
hobbies
skills
learning
style
habits
these things
are rarely
communicated.
conversation
about how
a team works?
it works!
heres how
you can do it.
fill out a sheet
of paper with
this information.
who am I? (name, hometown, position on the team)
my work style
my skills my hobbies/interests
my goals for this project/collaboration
who am I? (name, hometown, position on the team)
my work style
my skills my hobbies/interests
my goals for this project/collaboration
David Fairfax ,VA creative lead
user research
information architecture
wireframing
motion prototyping
visual design
drumming
rock climbing
yoga
dark chocolate eating
create structures to improvise, work hrs 9-6 PM
learn how to model responsive content for smart watches
share your info
with the group.
everyone else
listens.
Id rather
get to work
than do a
skill share
form norm
Skill Share Team Norms
storm perform
The Four-
Player Model
Timeboxing
get a bigger
sheet of paper
(or whiteboard).
team name & members
team normsteam skills
team hobbies/interests
team name & members
team skills
team hobbies/interests
David, Fred, Amy, Jen, Alice
user research**
info arch
wireframing
motion prototyping
visual design***
PMing
front end dev**
database dev
back-end dev
volunteering****
foosball
running**
painting
pour-over coffee
field trips to art galleries***
team norms
when you want to work
how long? how often? for what durations?
how you want to work
collaboratively? alone? balancing the two?
encouraging growth
what goals and skills do you want to learn?
team life/work balance
what activities encourage individual/group reflection?
types of team norms
team name & members
team skills
team hobbies/interests
David, Fred, Amy, Jen, AliceDavid, Fred, Amy, Jen, Alice
user research**
info arch
wireframing
motion prototyping
visual design***
PMing
front end dev**
database dev
back-end dev
volunteering****
foosball
running**
painting
pour-over coffee
field trips to art galleries***
1. Work 10 AM-7 PM
2. Need 3 hrs heads down
time every day
3. Open critiques required
every morning
4. All of us learn CSS
5. Friday field trips
for inspiration
6. Telework Tuesdays
7. Client meetings only
Tuesday through Thursday
team norms
post it publicly
so you hold
yourself to
your norms.
revise this
every time
your team
changes.
form norm perform
Skill Share Team Norms Timeboxing
storm
The Four-
Player Model
storming
happens when
teams avoid
dialogue
productive
dialogue
requires
four stances
heres a
direction I think
we can take
MOVE
Im going
to help make
that idea
happen
FOLLOW
(I need to
think is this
the right thing
to do next?)
BYSTAND
I dont think
thats a good
idea, for these
reasons
OPPOSE
MOVE
without movers,
there is no direction
FOLLOWBYSTAND
OPPOSE
without followers,
there is no completion
without opposers,
there is no correction
without bystanders,
there is no perspective
The Four-Player Model
Four-Player Framework by David Kantor
be aware of
your stance.
shift stances
to advance
team goals
(not agendas).
Hey, youve been quiet.
What do you think?
So, what Im hearing is
Yes, and
Want to help lead this?
Four-Player Framework by David Kantor
Cues to Shift A Persons Stance
MOVE
FOLLOWBYSTAND
OPPOSE
structure
determines
behavior
Peter Senge
collaboration structures
expand or limit team dialogue
working
individually
MOVE
(OPPOSE)
working
in parallel
MOVE
(OPPOSE)
working in
the round
MOVE
FOLLOW
(OPPOSE)
design
improv
MOVE
FOLLOW
BYSTAND
(OPPOSE)
design critique
is challenging
FOLLOWBYSTAND
OPPOSE
moving beyond the crap sandwich
of design critique
1. Ask if someone would like to enter into a critique,
and when to start (right now? later?)
2. Set a time limit + goal for what you want to accomplish
in the critique: refine? combine? extend? downselect?
3. Capture the criteria for excellence as you go
(it varies based on what youre critiquing)
4. Know where you are on the ladder of abstraction
5. Capture in writing every new idea thats created
during the critique
form norm storm
Skill Share Team Norms The Four-
Player Model
perform
Timeboxing
timeboxing:
short structured
sprints to reach
stated goals
when should I
use timeboxing?
1. you need to align and motivate your team
2. deadline is only a few hours away
3. challenge seems too big to tackle
4. it's hard to focus on getting things done
types of timeboxes
what to do
how long youll do it
required output
desired fidelity
ACT ARTICULATE
what else needs to be done?
how much time will it take?
what output is needed?
what fidelity is required?
EVALUATE
did you do it?
do you need more time?
was the output appropriate?
should the fidelity be changed?
types of timeboxes
generate low-fi design ideas
do it for 10 minutes
at least 8 ideas
sketches on Post-Its
created low-fi design ideas
did it for 10 minutes
created 10 ideas!!
sketches on Post-Its
want to go deeper on
3 topics discovered
in previous timebox
write names of 3 topics
create 10 ideas for each
sketches on Post-Its
ACT ARTICULATEEVALUATE
example:
technoyoga
first action:
planning
how to use
your time
Creating Creative Superteams
Creating Creative Superteams
Creating Creative Superteams
Creating Creative Superteams
Creating Creative Superteams
be willing to
adapt based
on new
information
Creating Creative Superteams
increase
the fidelity?
increase the
challenge.
why timeboxing works
why timeboxing works
why timeboxing works
form norm storm perform
Skill Share Team Norms The Four-
Player Model
Timeboxing
Retrospectives
storm perform
ms The Four-
Player Model
Timeboxing
adjourn
Creating Creative Superteams
how did it feel?
what did
you learn?
the emotional seismograph
HAPPY
UNHAPPY
TIME
Couldnt think
of ideas
Excited to
get started
We settled
on an idea
John and I
argued over
the typeface
Made up!
Push to
finish
Strong final
presentation!
lessons
learned
what worked well for us?
what could be improved next time?
what didnt work so well?
write down
your personal
lessons learned
individually
share your
lessons learned
+ merge them
onto one sheet.
as a group
what worked well for us?
what could be improved next time?
what didnt work so well?
We didnt manage internal client expectations on the time
necessary to make some big changes at the last minute
Team had great energy, critiques were awesome
Happy with the end product that we shipped
Clearly communicate timelines to internal clients
Hold fast to what teams capable of under time constraints
***
*
so, how
do you create
creative
superteams?
our teams have to:
1. create explicit trust
2. agree to shared norms
3. foster open dialogue
4. learn from failure
be systematic
about how teams
communicate
& collaborate
teams need
(just enough)
structure
to perform
superteams work
best when they
feel the rhythm
Photo 377872266 by Kevin Delaney on Flickr Attribution-ShareAlike 2.0 Generic
leading from the front?
Photo 377872266 by Kevin Delaney on Flickr Attribution-ShareAlike 2.0 Generic
providing
the feel
THANK YOU
息2014 David Sherwin. All rights reserved.
and keep on rocking!
david@changeorderblog.com
@changeorder
changeorderblog.com
get the slides for this talk at
slideshare.net/changeorder

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Creating Creative Superteams