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Deal Manager - Final OAP Report

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Arturo Calvo Devesa

The document summarizes the final report for the OAP Deals Manager project. It describes the project as an integrated system allowing customers to sell or give away unused daily deals. It then summarizes the team behind the project and provides details on validating the original value proposition through surveys and interviews. Specifically, it validated hypotheses that customers would need expiration date reminders and would be interested in buying very discounted deals before they expire. However, it found customers are not very interested in consolidating all their deals in one place.

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Final Report for OAP Deals Manager Technology Entrepreneurship Stanford University May 19th, 2012
Project and Team Project: Deals Manager. Abstract Integrated system where customers can sell the deals they have previously bought on daily deal websites like Groupon, or even give away to friends or charities if they are not going to use them. Users can buy deals through our site. Our deal planner ensure that customer never misses an expiration date. Team: Dead Flowers. Team description Based in Dublin (Ireland), this team is integrated by technology passionates (Tautas Jazbutis, Arturo Calvo, Osman Bayona, David Naughton and Alberto Pastor).
Initial Business Canvas
Value Proposition Validation Original Value Proposition We offer customers an integrated system where they can manage all of their deals in one place, sell them or even give away to friends or charities if they are not going to use them. Our deal planner and reminders ensure that customer never misses an expiration date before his deals go to waste. Hypothesis ¡ñ Dashboard: Customers would be interested in finding and managing all of their deals in one place. ¡ñ Expiration Date: Customers would need a reminder of their deal expiration date. ¡ñ Deals sale: People are interested in buying deals they missed out on or getting super bargains that expire in short period of time. Hypothesis validation ¡ñ We shared a survey in forums (including Venture-Lab forum), Facebook, Twitter, Linkedin, family and friends: http://vlabsurvey.wufoo.com/forms/daily-deal-survey/. A dozen of replies from potential customers were retrieved. ¡ñ We had face-to-face interviews with family and friends in order to retrieve valuable feedback. ¡ñ We found a recent US survey with very interesting results: http://7.mshcdn.com/wp- content/uploads/2011/09/Lab42-dailydeals-infographic2.jpg
Hypothesis 1 - Dashboard ¡ñ Hypothesis: Customers would be interested in finding and managing all of their deals in one place. ¡ñ Experiments & Results: 1) Do you use daily deal website like Groupon and Living Social? 89% users that replied to this survey use daily deal websites. 2) How many daily deal websites do you use? 50% use only one website. 37.5% use 2-5 websites. 12.5% more than 5. 3) How many deals do you buy on average per month? 87.5% buy 0-1 deals per month. 12.5% buy 2-3 per month. 4) Do you ever buy multiple deals for you and your friends to do something together? 37.5% buy deals together with friends. ¡ñ Conclusions: Customers do not buy many deals per month, and those that buy more deals, only use one daily deal website. In addition, as we can see on US survey link, most users buy less than 10 deals per year, and only 27% (or less) have bought deals in two different sites. ¡ñ New Hypothesis: Customers are NOT very interested in finding and managing all of their deals in one place.
Hypothesis 2 - Expiration Date ¡ñ Hypothesis: Customers would need a reminder of their deal expiration date. ¡ñ Experiments & Results: 1) Have you ever forgotten about a deal you had bought or missed its expiration date? 20% have missed the expiration date of a deal. According to US survey, it is 61%. 2) How do you keep track of all the deals you buy? 50% say they remember what and when did they buy deals. 50% create todo lists. 20% create calendar entries. According to US survey, 55% users keep track of their deals through e-mail and 48% through website. ¡ñ New Hypothesis: Original hypothesis validated.
Hypothesis 3 - Deal Sale ¡ñ Hypothesis: People are interested in buying deals they missed out on or getting super bargains that expire in short period of time. ¡ñ Experiments & Results: 1) Have you ever missed a deal that you really wanted to get? If so would you buy it if it was on again? 62.5% would buy it if it was on again. 2) Would you be interested to sell or give away a deal which you can¡¯t or don¡¯t want to use any more. 100% would sell or give away a deal before going to waste. 3) Would you be interested in deals that are sold at 80% off original price but need to be used within a week or less? 75% would buy bargains that expire within a week or less. ¡ñ New Hypothesis: Original hypothesis validated.
Revised Business Canvas

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Deal Manager - Final OAP Report

  • 1. Final Report for OAP Deals Manager Technology Entrepreneurship Stanford University May 19th, 2012
  • 2. Project and Team Project: Deals Manager. Abstract Integrated system where customers can sell the deals they have previously bought on daily deal websites like Groupon, or even give away to friends or charities if they are not going to use them. Users can buy deals through our site. Our deal planner ensure that customer never misses an expiration date. Team: Dead Flowers. Team description Based in Dublin (Ireland), this team is integrated by technology passionates (Tautas Jazbutis, Arturo Calvo, Osman Bayona, David Naughton and Alberto Pastor).
  • 4. Value Proposition Validation Original Value Proposition We offer customers an integrated system where they can manage all of their deals in one place, sell them or even give away to friends or charities if they are not going to use them. Our deal planner and reminders ensure that customer never misses an expiration date before his deals go to waste. Hypothesis ¡ñ Dashboard: Customers would be interested in finding and managing all of their deals in one place. ¡ñ Expiration Date: Customers would need a reminder of their deal expiration date. ¡ñ Deals sale: People are interested in buying deals they missed out on or getting super bargains that expire in short period of time. Hypothesis validation ¡ñ We shared a survey in forums (including Venture-Lab forum), Facebook, Twitter, Linkedin, family and friends: http://vlabsurvey.wufoo.com/forms/daily-deal-survey/. A dozen of replies from potential customers were retrieved. ¡ñ We had face-to-face interviews with family and friends in order to retrieve valuable feedback. ¡ñ We found a recent US survey with very interesting results: http://7.mshcdn.com/wp- content/uploads/2011/09/Lab42-dailydeals-infographic2.jpg
  • 5. Hypothesis 1 - Dashboard ¡ñ Hypothesis: Customers would be interested in finding and managing all of their deals in one place. ¡ñ Experiments & Results: 1) Do you use daily deal website like Groupon and Living Social? 89% users that replied to this survey use daily deal websites. 2) How many daily deal websites do you use? 50% use only one website. 37.5% use 2-5 websites. 12.5% more than 5. 3) How many deals do you buy on average per month? 87.5% buy 0-1 deals per month. 12.5% buy 2-3 per month. 4) Do you ever buy multiple deals for you and your friends to do something together? 37.5% buy deals together with friends. ¡ñ Conclusions: Customers do not buy many deals per month, and those that buy more deals, only use one daily deal website. In addition, as we can see on US survey link, most users buy less than 10 deals per year, and only 27% (or less) have bought deals in two different sites. ¡ñ New Hypothesis: Customers are NOT very interested in finding and managing all of their deals in one place.
  • 6. Hypothesis 2 - Expiration Date ¡ñ Hypothesis: Customers would need a reminder of their deal expiration date. ¡ñ Experiments & Results: 1) Have you ever forgotten about a deal you had bought or missed its expiration date? 20% have missed the expiration date of a deal. According to US survey, it is 61%. 2) How do you keep track of all the deals you buy? 50% say they remember what and when did they buy deals. 50% create todo lists. 20% create calendar entries. According to US survey, 55% users keep track of their deals through e-mail and 48% through website. ¡ñ New Hypothesis: Original hypothesis validated.
  • 7. Hypothesis 3 - Deal Sale ¡ñ Hypothesis: People are interested in buying deals they missed out on or getting super bargains that expire in short period of time. ¡ñ Experiments & Results: 1) Have you ever missed a deal that you really wanted to get? If so would you buy it if it was on again? 62.5% would buy it if it was on again. 2) Would you be interested to sell or give away a deal which you can¡¯t or don¡¯t want to use any more. 100% would sell or give away a deal before going to waste. 3) Would you be interested in deals that are sold at 80% off original price but need to be used within a week or less? 75% would buy bargains that expire within a week or less. ¡ñ New Hypothesis: Original hypothesis validated.