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Decision Maker Persona

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The decision-maker persona represents an executive at a company who is typically responsible for making the final decision. Whereas buyer personas can represent multiple people involved in the decision process, the decision-maker persona focuses more narrowly on the individual, often an executive, who has the ultimate authority to approve or reject a purchase.

Decision Maker Persona
6

Decision-Maker
Persona:
Whereas a buyer persona can represent
several people in an organization who might
participate in the decision-making process,
the decision-maker is typically a more-narrow
persona—often an executive at the company.

Decision Maker Persona

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Decision Maker Persona

1. Decision Maker Persona 6

2. Decision-Maker Persona: Whereas a buyer persona can represent several people in an organization who might participate in the decision-making process, the decision-maker is typically a more-narrow persona—often an executive at the company.