The document discusses the importance of obtaining a D-U-N-S number from Dun & Bradstreet for businesses. A D-U-N-S number is a unique nine-digit identifier that is required by the federal government and most state/local agencies to do business. Maintaining an accurate D-U-N-S profile is critical as it ties important company information to the number and helps provide benefits like more sales opportunities, improved financing terms, and increased business credibility.