Demystifying the Design Process
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In this presentation, we demystify the process of designing effective web and mobile experiences and we will share techniques and approaches we use to create elite experiences. 狠狠撸s by Chris Lamothe, SVP of Experience Design at Cantina
![1. Define a question or assumption
“[Our service/product] was designed to achieve [these goals].
We have observed that the product/service isn’t meeting [these goals], which is causing
[this adverse effect] to our business.
How might we improve [service/product] so that our customers are more successful based
on [these measurable criteria]?
Source: Lean UX](https://image.slidesharecdn.com/demystifyingdesign-150922162326-lva1-app6892-160627143227/85/Demystifying-the-Design-Process-39-320.jpg)
![We believe that [doing this/building this feature/creating this experience] for [these
people] will achieve [this outcome].
We will know this is true when we see [this market feedback, quantitative measure, or
qualitative insight].
3. Form a hypothesis
Source: Lean UX](https://image.slidesharecdn.com/demystifyingdesign-150922162326-lva1-app6892-160627143227/85/Demystifying-the-Design-Process-41-320.jpg)
Demystifying the Design Process
- 2. About Cantina Cantina is a digital design and development agency based in Boston since 2007.
- 3. Alec Francesconi Current: President at Cantina Previous: Isobar (Molecular), Edgewater Contact: alec@cantina.co
- 4. Chris Lamothe Current: Director, Experience Design at Cantina Previous: Harvard Business School, Isobar (Molecular) Contact: chris@cantina.co
- 5. WHY SO MYSTIFIED? image source: https://hdwallpapers.cat/
- 12. the process of design
- 15. +( )x image source: http://steamcommunity.com
- 20. +
- 21. + + image source: http://jennycham.co.uk
- 22. +( )x+
- 23. =+( )x+ image source: https://mikespennyforyourthoughts.wordpress.com
- 24. +(( )x = )x+
- 26. ...later (if we’re lucky)
- 27. +(( )x = )x+ x image source: http://reqtest.com
- 28. there must be a better way
- 29. design is art & science Source: A. Cliché
- 30. Art Science Qualitative Quantitative Method: Intuition Validation: Eye of the beholder Credit: Teehan & Lax Method: Investigation Validation: Testing, Metrics
- 31. design is where science and art break even
- 32. Art Science Qualitative Quantitative Method: Intuition Validation: Eye of the beholder Method: Investigation Validation: Testing, Metrics Credit: Teehan & Lax Design
- 33. design is art with objectives Credit: Diane Leeper
- 34. Art Science Qualitative Quantitative Method: Intuition Validation: Eye of the beholder Method: Investigation Validation: Testing, Metrics Credit: Teehan & Lax Design
- 36. 1. Define a question or assumption 2. Gather information and resources 3. Form a hypothesis 4. Test the hypothesis 5. Analyze the data 6. Interpret the data and draw conclusions 7. Publish results 8. Retest
- 37. 1. Define a question or assumption 2. Gather information and resources 3. Form a hypothesis 4. Test the hypothesis 5. Analyze the data 6. Interpret the data and draw conclusions 7. Publish results 8. Retest
- 38. “lean” methodology image source: http://100state.com
- 39. 1. Define a question or assumption “[Our service/product] was designed to achieve [these goals]. We have observed that the product/service isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]? Source: Lean UX
- 40. 3. Form a hypothesis If ________________, then _____________.
- 41. We believe that [doing this/building this feature/creating this experience] for [these people] will achieve [this outcome]. We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight]. 3. Form a hypothesis Source: Lean UX
- 42. 4. Test the hypothesis
- 43. 6. Interpret the data and draw conclusions
- 45. +(( )x = )x+ = )x
- 46. +(( )x = )x+ = )x X X X X X
- 47. ++ Users! + image source: http://www.interaction-venice.com
- 48. when are we done?
- 50. ● There is only one (deliverable) ● This is sausage making ● Takes two to tango ● Talk with real people ● 5 is enough ● Always be testing ● Lose the Big Reveal ● Rigor required
- 51. questions?
Editor's Notes
- #7: Hello world