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Dennotation

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Timmy Litondo

The document describes the denotations, connotations, and target audiences of four different logos. It notes that the Olympic rings represent unity across different ethnicities and areas of the world. It says the PlayStation logo symbolizes joy, passion and excellence through its colors. It explains that the Burger King logo depicts the brand as the "king of burgers." Finally, it summarizes that the Fanta logo conveys the drink's exotic and fun taste through its orange bubble and leaf design.

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Denotation - Coloured ring, the rings are joint together. Its recognisable, Global, worldwide. Connotation - Represents unit despite what colour you are. Welcoming to everybody of all ethnicity, blue, black, yellow, red and green, which make up one of the most recognized symbols in the world, traditionally represent the five different areas of the world involved in the Olympics. Target audience - The Olympics target audience is family, friends, and people of all ethnicity, this is because the Olympics represents pride and togetherness
Denotation PS stands for PlayStation, multiple colours of yellow turquoise, red and blue Connotation - the colours symbolise joy, passion and excellence, The reason for the P standing up is like where you begin and the s represents playing the course of game moving through different levels. Target audience: Hard-core gamers. Typically in their mid to late twenties, single and predominantly male. Gaming is their primary leisure activity (more than 10 hours per week).And also teenagers as well as young children depending what games there allowed to play due to age restriction on games
Denotation The word burger king in between a bun, exemplifying that its the king of burgers, theres also a dull blue swoosh Connotation The KING is in a bigger format then the burger so that the audience understand the stature of the logo, the dull blue swoosh shows that the customer will receive there burger in an instant. Target audience: The target audience for burger king is young men, this is because burger king want to show only kings come to eat real burger so it empowers young men to eat real king food.
Denotation Theres a bubble writing in between an orange bubble with a green leaf on top. The colours stand out, navy, orange and green. Connotation The orange round bubble exemplifies the taste of Fanta, the leaf at the top in the bubble is to show its an exotic drink thats sipped in an cool environment. The bubbles with letters represent fun and excitement. Target audience The target audience for Fanta is young adults, this is because Fanta is likes its audience to have fun, get together with friends and have a good time while having the great taste of Fanta.

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Dennotation

  • 1. Denotation - Coloured ring, the rings are joint together. Its recognisable, Global, worldwide. Connotation - Represents unit despite what colour you are. Welcoming to everybody of all ethnicity, blue, black, yellow, red and green, which make up one of the most recognized symbols in the world, traditionally represent the five different areas of the world involved in the Olympics. Target audience - The Olympics target audience is family, friends, and people of all ethnicity, this is because the Olympics represents pride and togetherness
  • 2. Denotation PS stands for PlayStation, multiple colours of yellow turquoise, red and blue Connotation - the colours symbolise joy, passion and excellence, The reason for the P standing up is like where you begin and the s represents playing the course of game moving through different levels. Target audience: Hard-core gamers. Typically in their mid to late twenties, single and predominantly male. Gaming is their primary leisure activity (more than 10 hours per week).And also teenagers as well as young children depending what games there allowed to play due to age restriction on games
  • 3. Denotation The word burger king in between a bun, exemplifying that its the king of burgers, theres also a dull blue swoosh Connotation The KING is in a bigger format then the burger so that the audience understand the stature of the logo, the dull blue swoosh shows that the customer will receive there burger in an instant. Target audience: The target audience for burger king is young men, this is because burger king want to show only kings come to eat real burger so it empowers young men to eat real king food.
  • 4. Denotation Theres a bubble writing in between an orange bubble with a green leaf on top. The colours stand out, navy, orange and green. Connotation The orange round bubble exemplifies the taste of Fanta, the leaf at the top in the bubble is to show its an exotic drink thats sipped in an cool environment. The bubbles with letters represent fun and excitement. Target audience The target audience for Fanta is young adults, this is because Fanta is likes its audience to have fun, get together with friends and have a good time while having the great taste of Fanta.