際際滷

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U N C O N F E R E N C E
2 0 1 4
Outreach Tips and Secrets
from a Web-Stalker
U N C O N F E R E N C E
2 0 1 4
Thrill of the Chase
3
4
+ =
Guest blogging for the sake
of links is dying...
Outreach is a PR Branding Tool
5
+
Great content doesnt
always sell itself
6
Benefits of Outreach
Gives you some control of content and voice
Improves visibility
Identifies you or your brand with the publication
Creates long-term opportunities in your vertical
Adds credibility and can develop the thought leader image
+
+
+
+
+
7
Outreach Tools
8
Followerwonk (Mining tool)
Rapportive (Mining Tool)
LinkedIn (Mining/Contacting tool)
Twitter (Contacting tool)
Boomerang for Gmail (Reminding tool)
+
+
+
+
+
MTV Relationship
E X A M P L E
01
9
Step 1| Find a Contact
10
Step 2| Use Rapportive
11
Will show if their connected+
to find email
Step 3| Dig if you cant find
12
Search their name+ + Search their blog
with Rapportive
Step 4| Pitch
13
Be direct
Be willing to work from conception to creation
Be honest
Have prior examples
Be persistent
+
+
+
+
+
Step 5| Facilitate relationship
and nurture it
14
Be willing to compromise
Work within their constraints
Check in regularly
Be honest
+
+
+
+
15
16
The Next Web
E X A M P L E
02
Lessons Learned
EXAMPLE
03
Must work with the
publications editorial
guidelines/processes
+
+
+
17
Dont focus on short-
term objectives
Be honest with publisher
Takeaways
Amplification is an excellent compliment to good content
Use outreach as a PR tool and not simply for link-building
Focus on long-term relationships with the publisher and
not short-term objectives
Use multiple tools to find a contact, find their email, and
facilitate the conversation
Outreach takes time and effort- what you put into it will
be what you get out
+
+
+
+
+
18
Questions?

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Outreach Tips and Secrets from a Web Stalker

  • 1. U N C O N F E R E N C E 2 0 1 4
  • 2. Outreach Tips and Secrets from a Web-Stalker U N C O N F E R E N C E 2 0 1 4
  • 3. Thrill of the Chase 3
  • 5. Guest blogging for the sake of links is dying... Outreach is a PR Branding Tool 5 +
  • 7. Benefits of Outreach Gives you some control of content and voice Improves visibility Identifies you or your brand with the publication Creates long-term opportunities in your vertical Adds credibility and can develop the thought leader image + + + + + 7
  • 8. Outreach Tools 8 Followerwonk (Mining tool) Rapportive (Mining Tool) LinkedIn (Mining/Contacting tool) Twitter (Contacting tool) Boomerang for Gmail (Reminding tool) + + + + +
  • 9. MTV Relationship E X A M P L E 01 9
  • 10. Step 1| Find a Contact 10
  • 11. Step 2| Use Rapportive 11 Will show if their connected+ to find email
  • 12. Step 3| Dig if you cant find 12 Search their name+ + Search their blog with Rapportive
  • 13. Step 4| Pitch 13 Be direct Be willing to work from conception to creation Be honest Have prior examples Be persistent + + + + +
  • 14. Step 5| Facilitate relationship and nurture it 14 Be willing to compromise Work within their constraints Check in regularly Be honest + + + +
  • 15. 15
  • 16. 16 The Next Web E X A M P L E 02
  • 17. Lessons Learned EXAMPLE 03 Must work with the publications editorial guidelines/processes + + + 17 Dont focus on short- term objectives Be honest with publisher
  • 18. Takeaways Amplification is an excellent compliment to good content Use outreach as a PR tool and not simply for link-building Focus on long-term relationships with the publisher and not short-term objectives Use multiple tools to find a contact, find their email, and facilitate the conversation Outreach takes time and effort- what you put into it will be what you get out + + + + + 18