This document provides tips and strategies for outreach and securing guest posts on publications. It discusses how outreach can be used as a PR and branding tool to improve visibility, build credibility, and develop relationships over time. It recommends using tools like Followerwonk, Rapportive, LinkedIn, and Twitter to find contacts and their email addresses. The document then provides a step-by-step process for outreach, including pitching ideas, being persistent, and nurturing long-term relationships. It emphasizes focusing on long-term publisher relationships rather than short-term objectives and following editorial guidelines. Overall, the document advises that effective outreach requires time, effort and high-quality content.