Outreach Tips and Secrets from a Web Stalker
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This document provides tips and strategies for outreach and securing guest posts on publications. It discusses how outreach can be used as a PR and branding tool to improve visibility, build credibility, and develop relationships over time. It recommends using tools like Followerwonk, Rapportive, LinkedIn, and Twitter to find contacts and their email addresses. The document then provides a step-by-step process for outreach, including pitching ideas, being persistent, and nurturing long-term relationships. It emphasizes focusing on long-term publisher relationships rather than short-term objectives and following editorial guidelines. Overall, the document advises that effective outreach requires time, effort and high-quality content.
Outreach Tips and Secrets from a Web Stalker
- 1. U N C O N F E R E N C E 2 0 1 4
- 2. Outreach Tips and Secrets from a Web-Stalker U N C O N F E R E N C E 2 0 1 4
- 3. Thrill of the Chase 3
- 4. 4 + =
- 5. Guest blogging for the sake of links is dying... Outreach is a PR Branding Tool 5 +
- 6. Great content doesnt always sell itself 6
- 7. Benefits of Outreach Gives you some control of content and voice Improves visibility Identifies you or your brand with the publication Creates long-term opportunities in your vertical Adds credibility and can develop the thought leader image + + + + + 7
- 8. Outreach Tools 8 Followerwonk (Mining tool) Rapportive (Mining Tool) LinkedIn (Mining/Contacting tool) Twitter (Contacting tool) Boomerang for Gmail (Reminding tool) + + + + +
- 9. MTV Relationship E X A M P L E 01 9
- 10. Step 1| Find a Contact 10
- 11. Step 2| Use Rapportive 11 Will show if their connected+ to find email
- 12. Step 3| Dig if you cant find 12 Search their name+ + Search their blog with Rapportive
- 13. Step 4| Pitch 13 Be direct Be willing to work from conception to creation Be honest Have prior examples Be persistent + + + + +
- 14. Step 5| Facilitate relationship and nurture it 14 Be willing to compromise Work within their constraints Check in regularly Be honest + + + +
- 15. 15
- 16. 16 The Next Web E X A M P L E 02
- 17. Lessons Learned EXAMPLE 03 Must work with the publications editorial guidelines/processes + + + 17 Dont focus on short- term objectives Be honest with publisher
- 18. Takeaways Amplification is an excellent compliment to good content Use outreach as a PR tool and not simply for link-building Focus on long-term relationships with the publisher and not short-term objectives Use multiple tools to find a contact, find their email, and facilitate the conversation Outreach takes time and effort- what you put into it will be what you get out + + + + + 18
- 19. Questions?