Design & Creativity
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This document provides an overview of design topics including what design is, why good design matters, what constitutes good design, human-centered design principles, and design basics. It discusses how good design is memorable, solves problems, and should be usable, accessible, simple, innovative, engaging, functional and honest. The document emphasizes that good design is human-centered and involves grids, negative space, the golden ratio, and the rule of thirds. It encourages brainstorming, being inspired, sketching ideas, and choosing typefaces and color appropriately.
![Typography (from the Greek words
凌 (typos) = form and 粒留流
(graphe) = writing) is the art and
technique of arranging type in order
to make language visible. The
arrangement of type involves the
selection of typefaces, point size, line
length, leading (line spacing),
adjusting the spaces between groups
of letters (tracking) and adjusting the
space between pairs of letters
(kerning[2]).
Typography (from the Greek words
凌 (typos) = form and 粒留流
(graphe) = writing) is the art and
technique of arranging type in order
to make language visible. The
arrangement of type involves the
selection of typefaces, point size, line
length, leading (line spacing),
adjusting the spaces between groups
of letters (tracking) and adjusting the
space between pairs of letters
(kerning[2]).
LINE HEIGHT](https://image.slidesharecdn.com/designcreativity-160426141257/85/Design-Creativity-52-320.jpg)
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Design & Creativity
- 1. DESIGN & CREATIVITY One project is a $10,000 and one is a $650 project. Can you tell which is which?
- 2. DESIGN Scott Fisk Professor of Graphic Design Samford University AIGA Birmingham Birmingham.aiga.org
- 3. DESIGN Topics: 1. What is design? 2. Why good design matters. 3. What is good design? 4. Human centered design. 5. Design Basics. 6. Get inspired!
- 5. DESIGN What is design? creative problem solving
- 7. WHY design matters 1st Impression Counts Brand Manifestation Credibility User trust Sticky factor Return rate More Sales and more importantly.
- 9. POPULAR BRANDS? Copyright 息 2013 Interbrand. All Rights Reserved.
- 10. POPULAR BRANDS Copyright 息 2013 Interbrand. All Rights Reserved.
- 11. ADVERTISING MEDIA Copyright 息 2013 Interbrand. All Rights Reserved.
- 12. EMOTIONAL RESPONSE IMPRINTED INTO OUR MEMORY
- 13. GOOD DESIGN
- 15. WHAT is good design really?
- 16. HUMAN centered
- 17. HUMAN centered In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design
- 22. WHAT does good design really do?
- 23. SOLVES problems
- 25. DESIGN basics
- 26. GRIDS
- 27. GRIDS
- 28. NEGATIVE SPACE
- 29. GOLDEN RATIO
- 31. RULE OF THIRDS
- 32. RULE OF THIRDS
- 38. FuzzyFinnysadvent ures in t he
- 40. Fuzzy Finn watchedthe water swish andthefis h .
- 41. Fuzzy Finn thus madehis way to a famous bus.
- 43. BRAINSTORMING Define problem No wrong answers Dedicate ample time to the process Get input from stakeholders Share ideas with others Do not be in a hurry Be inspired
- 44. INSPIRATION
- 47. calm
- 48. calm DO THINGS FOR YOURSELF THAT MAKE YOU HAPPY
- 50. TYPOGRAPHY How to choose an font?
- 52. Typography (from the Greek words 凌 (typos) = form and 粒留流 (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). Typography (from the Greek words 凌 (typos) = form and 粒留流 (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). LINE HEIGHT
Editor's Notes
- #30: Since the Renaissance, many artists and architects have proportioned their works to approximate the golden ratio especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio. The rationale behind it is the belief that this proportion is organic, universal, harmonic and aesthetically pleasing. Indeed, being evident everywhere in the universe (in fact, many things around us can be expressed in this ratio), divine proportion (which is also called Golden ratio, divine section, golden cut and mean of Phidias) is probably the most known law of proportion which can dramatically improve the communication of your design.
- #31: Since the Renaissance, many artists and architects have proportioned their works to approximate the golden ratio especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio. The rationale behind it is the belief that this proportion is organic, universal, harmonic and aesthetically pleasing. Indeed, being evident everywhere in the universe (in fact, many things around us can be expressed in this ratio), divine proportion (which is also called Golden ratio, divine section, golden cut and mean of Phidias) is probably the most known law of proportion which can dramatically improve the communication of your design.