Design from a human-centered approach to manage change and build a durable advantage.
Presented to HCI students at the University of Waterloo January 2015
#7: is not UI
UX is no UI
UX is the intangible design of a strategy that brings us to a solution.
http://www.uxisnotui.com
#8: is invisible and is more work than you think
The 5 Levels of the User Experience Process
http://conversionxl.com/8-effective-ways-of-measuring-ux/#/
#9: is overarching and solves problems
The UX Umbrella
http://www.dswillis.com
http://www.slideshare.net/uxcrank/the-ux-umbrella