Design in russia
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The document proposes establishing a Supreme Design Council of the Russian Federation to better manage and coordinate design, branding, and visual identity across Russian government organizations and territories. It argues that Russia currently lacks consistent branding and that including professional designers could help reform perceptions and internal processes. The proposed Council would oversee design projects, choose agencies, and implement branding guidelines nationwide to strengthen Russia's image.
Design in russia
- 1. Why Russia needs supreme design council? Igor Voloshin
- 2. Russian police logo of Ministry of home affairs
- 3. emblem of road police arms of road police
- 13. where is you child now?
- 15. giving bribes? Corruption
- 19. road-posts for road police
- 27. Russian medical service Quick medical help
- 37. Russian life of disabled people
- 44. Inside Lift Outside
- 75. Russian territory branding full year Sochi
- 76. Kaliningrad area Viksa Orsk 275
- 77. Comzina str. Stepana Razina avanue A. Matrosova
- 78. Togliatti Togliatti
- 81. Perm First typeface, design for Russian town
- 82. Bus stop.
- 86. I love P
- 87. I love P
- 88. Kaluzhskaya area
- 90. Smolensk 1150
- 91. Moscow arms
- 92. Schools
- 96. Design concepts with russian old-style graphics
- 101. The Perms centre of design development
- 108. Societies International Association | Union of designers
- 110. Union of Russian designers they are creating National committee of design
- 112. Russian union of branding companies
- 118. Association of communication agencies
- 120. Architectures Union of Russia
- 122. Background Strong vertical power system in Russia Low level of initiatives on the places (mayors, governors, ministers) Generally low knowledge among state workers in any design related topics
- 123. Result Weak, non-consistent, soviet, old, unreliable image of everything, that is connected to the government Internal reforms are not seen by the citizens immediately, thus nobody sees a difference (disloyalty) Russia is perceived as a low value source of raw-materials
- 124. Ways of improvement Include professional designers and creative people in the processes of state organizations image creation Increase the role of design, by giving power on government level Create an Organization, that will be responsible for government brands
- 125. A government organization, that will be responsible for image of the government organizations and corporations and aimed at making the life of different social groups of people better, using design as a tool.
- 126. Supreme Design Council of Russian Federation
- 127. Tasks Manage design communication of government corporations and organizations (corporate style for transport companies) Manage industrial design projects that include state workers (Police uniform) Manage the process of branding Russian territories (Togliatti)
- 128. Operations Art-directors + marketing consultants would become the core of the processes The SDC will create briefs, choose the right agency to do the work and than implement it in the real life The control group, would be responsible for maintaining the use of created guidelines and so on all over the country
- 129. Structure The Head Quarters would be located in Saint-Petersburg (as a cultural capital of Russia)
- 130. Aims Re-create strong image of a huge country piece by piece Add value to the companies, that are to be sold shortly Establish better image of state services (police, 鍖re dept. etc.)