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#DesignIndaba2015

Keri-Ann Stanton
Keri-Ann Stanton

What can PR practitioners take out of #DesignIndaba2015? Keri-Ann Stanton of Engage Joe Public shares her top 10 learnings.

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PROJECT PRESENTATION TO 際際滷Share 10 Things I Learned at #DesignIndaba 2015 (From a PR Point Of View)
YoniBlochistheman 息 Joe Public 2015
息 Joe Public 2015 1 x music video shot in 1 x night with 256 combinations?! http://www.yonibloch.co.il/pretendtobehappy/! ! On a platform (Interlude) that worked for President Shimon Peres?! http://www.timeso鍖srael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/! ! That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)?! http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius! ! ROCKSTAR! ! ! ! ! #PRStorytelling! #PRSolutions! #PRContent! ! ! ! ! ! ! !
Findawaytotellyourstory 息 Joe Public 2015
息 Joe Public 2015 Casey Neistats NYC biking 鍖ne YouTube video: I dont know how to get laws changed or how to lobby government, but I do know how to tell a story.! https://www.youtube.com/watch?v=bzE-IMaegzQ! ! Ngendo Mukiis Yellow Fever 鍖lm! http://yabablay.com/yellow-fever-by-ngendo-mukii/! ! The Workers Tate Museum project A cascade of copy browsing real-time! http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark! ! ! #PRLobbying! #PRAdvocacy! #PREngagement!
MyworkvsCollaboration 息 Joe Public 2015
息 Joe Public 2015 Is it youth vs age?! Or perhaps ego vs no-ego? ! But those that spoke so passionately about my work never came across as strongly as those who spoke about collaboration! ! ! Sindiso Khumalo: Im a serial collaborator! ! ! ! #PRCollaboration! #PRSynergy! #PRTeamwork! ! ! ! ! ! ! !
Bringbackthevalue ofthehand 息 Joe Public 2015
息 Joe Public 2015 Formafantasma: Our studio looks like a bakery or a laboratory! ! Dominic Wilcox: Thinking through making. Speed creating 30 things in 30 days! http://dominicwilcox.com/portfolio/speed-creating/! ! Hella Jongerius: Intelligent hands know more than the head! ! ! #PRGetOffTheLaptop! #PRMindMap! #PRFeelYourWay!
Justbecauseithasnt beendone 息 Joe Public 2015
息 Joe Public 2015 Yoni Bloch: The 鍖rst 鍖lms were shot from the POV of the audience in a theatre, because thats what we knew now its an interactive story in the multiverse.! ! Santiago Cirugeda: Screw the government! If they say no we still do it.! ! ! ! ! #PRSimplify! #PRAskForgivenessNotPermission! #PRJustDoIt! ! ! ! ! ! ! !
Music 息 Joe Public 2015
息 Joe Public 2015 What is your inspiration? Music came up so often at #DesignIndaba:! ! Yoni Blochs love for music videos - inspired Interlude! ! Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out.! ! Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on to play at the agency opening! ! Nastio Mosquitos powerful vocals 鍖lling a post-lunch auditorium of full bellies, eliciting goosebumps ! ! ! #PRGFindYourInspo! #PRMusicSetsTheMood! !
AfricaRising 息 Joe Public 2015
息 Joe Public 2015 ! ! Omar Viktor Diop! Pepe Marais! Xolisa Dysehana! Robbie Brozin ! Carla Kreuser! Selly Raby Kane! Ackeem Ngwenya! Ngendo Khumalo! Sindiso Khumalo! William Kentridge! ! ! ! ! #PRLocalInspo! #PRAfricaIsWhereItIsAt! ! ! ! ! ! ! !
Oldiscool 息 Joe Public 2015
息 Joe Public 2015 70 year old Dan Wieden: Chaos engages you. Asks stuff of you that order never would. Chaos is the only thing that helps you grow. Chaos cares more about proof than power.! ! 80 year old Rosita Missoni: A copy is a homage. My brain is re-generated by Indaba! ! ! ! ! #PRTheEldersStillLead! !
Raw&realresonates 息 Joe Public 2015
息 Joe Public 2015
ShubankarRay 息 Joe Public 2015
息 Joe Public 2015 He may not have won hearts but he spoke the language of PR! ! What does the owner think of their brand?! ! What does the world think of the owners brand?! ! Dial the DNA of the brand up or down according to the audience! ! Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.! !
Best Quotes 息 Joe Public 2015
息 Joe Public 2015 I just want to excite myself, really, Dominic Wilcox! ! If I knew where ideas came from, Id go there more often. Leonard Cohen! ! Create a culture so wild, so sticky, that it will hurt your soul to leave. Dan Wieden! ! China in Africa is a series of questions. William Kentridge! ! A creative organisation is violent & messy & it has to WANT to make things. Dan Wieden! ! ! #PR! #Comms! #EngageJoePublic! ! ! ! ! ! ! !
Joe Public United Building Nicol Main Of鍖ce Park 2 Burton Road Bryanston ! T +27 11 591-7770 E info@joepublic.co.za Thanks!

More Related Content

#DesignIndaba2015

  • 1. PROJECT PRESENTATION TO 際際滷Share 10 Things I Learned at #DesignIndaba 2015 (From a PR Point Of View)
  • 3. 息 Joe Public 2015 1 x music video shot in 1 x night with 256 combinations?! http://www.yonibloch.co.il/pretendtobehappy/! ! On a platform (Interlude) that worked for President Shimon Peres?! http://www.timeso鍖srael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/! ! That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)?! http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius! ! ROCKSTAR! ! ! ! ! #PRStorytelling! #PRSolutions! #PRContent! ! ! ! ! ! ! !
  • 5. 息 Joe Public 2015 Casey Neistats NYC biking 鍖ne YouTube video: I dont know how to get laws changed or how to lobby government, but I do know how to tell a story.! https://www.youtube.com/watch?v=bzE-IMaegzQ! ! Ngendo Mukiis Yellow Fever 鍖lm! http://yabablay.com/yellow-fever-by-ngendo-mukii/! ! The Workers Tate Museum project A cascade of copy browsing real-time! http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark! ! ! #PRLobbying! #PRAdvocacy! #PREngagement!
  • 7. 息 Joe Public 2015 Is it youth vs age?! Or perhaps ego vs no-ego? ! But those that spoke so passionately about my work never came across as strongly as those who spoke about collaboration! ! ! Sindiso Khumalo: Im a serial collaborator! ! ! ! #PRCollaboration! #PRSynergy! #PRTeamwork! ! ! ! ! ! ! !
  • 9. 息 Joe Public 2015 Formafantasma: Our studio looks like a bakery or a laboratory! ! Dominic Wilcox: Thinking through making. Speed creating 30 things in 30 days! http://dominicwilcox.com/portfolio/speed-creating/! ! Hella Jongerius: Intelligent hands know more than the head! ! ! #PRGetOffTheLaptop! #PRMindMap! #PRFeelYourWay!
  • 11. 息 Joe Public 2015 Yoni Bloch: The 鍖rst 鍖lms were shot from the POV of the audience in a theatre, because thats what we knew now its an interactive story in the multiverse.! ! Santiago Cirugeda: Screw the government! If they say no we still do it.! ! ! ! ! #PRSimplify! #PRAskForgivenessNotPermission! #PRJustDoIt! ! ! ! ! ! ! !
  • 13. 息 Joe Public 2015 What is your inspiration? Music came up so often at #DesignIndaba:! ! Yoni Blochs love for music videos - inspired Interlude! ! Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out.! ! Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on to play at the agency opening! ! Nastio Mosquitos powerful vocals 鍖lling a post-lunch auditorium of full bellies, eliciting goosebumps ! ! ! #PRGFindYourInspo! #PRMusicSetsTheMood! !
  • 15. 息 Joe Public 2015 ! ! Omar Viktor Diop! Pepe Marais! Xolisa Dysehana! Robbie Brozin ! Carla Kreuser! Selly Raby Kane! Ackeem Ngwenya! Ngendo Khumalo! Sindiso Khumalo! William Kentridge! ! ! ! ! #PRLocalInspo! #PRAfricaIsWhereItIsAt! ! ! ! ! ! ! !
  • 17. 息 Joe Public 2015 70 year old Dan Wieden: Chaos engages you. Asks stuff of you that order never would. Chaos is the only thing that helps you grow. Chaos cares more about proof than power.! ! 80 year old Rosita Missoni: A copy is a homage. My brain is re-generated by Indaba! ! ! ! ! #PRTheEldersStillLead! !
  • 21. 息 Joe Public 2015 He may not have won hearts but he spoke the language of PR! ! What does the owner think of their brand?! ! What does the world think of the owners brand?! ! Dial the DNA of the brand up or down according to the audience! ! Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.! !
  • 22. Best Quotes 息 Joe Public 2015
  • 23. 息 Joe Public 2015 I just want to excite myself, really, Dominic Wilcox! ! If I knew where ideas came from, Id go there more often. Leonard Cohen! ! Create a culture so wild, so sticky, that it will hurt your soul to leave. Dan Wieden! ! China in Africa is a series of questions. William Kentridge! ! A creative organisation is violent & messy & it has to WANT to make things. Dan Wieden! ! ! #PR! #Comms! #EngageJoePublic! ! ! ! ! ! ! !
  • 24. Joe Public United Building Nicol Main Of鍖ce Park 2 Burton Road Bryanston ! T +27 11 591-7770 E info@joepublic.co.za Thanks!