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From the Warm Gun 2014 Conference. Most startup designers focus on delighting customers with how their products look and feel. But if a product isn¡¯t solving a problem or meeting a need, customers won¡¯t care how pretty it is. So, how can design be used to help shape the core of products? In this talk from the Warm Gun 2014 conference, Braden Kowitz explores the disconnect between where designers typically focus, and what startups really need. How can designers spend less time on delightful veneers and start tackling core business challenges?Read less