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Digital Marketing for Car Washes

Signal
Signal

A guide for marketing your car wash with Signalhq.com, fostering customer loyalty with mobile coupons, QR codes, and text updates.

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MARKETING YOUR CAR WASH SIGNAL
MOBILE COUPONS A 2012 Accenture study found that half of American consumers are open to receiving mobile o鍖ers on their phones. Text marketing and mobile coupons are especially e鍖ective in the car wash industry. A 2010 Mobile Commerce Daily case study reported a 40% redemption rate on mobile car wash coupons. The study also found mobile coupons were more popular than paper coupons in the 18 24 age range, and led to a single location gaining a signi鍖cant advantage over competing car wash locations within a 1-mile radius. Setting up a mobile coupon campaign in Signal is easy and a鍖ordable at just 1蔵 per message. Mobile couponing is on the rise. Increasingly, customers are looking for paperless ways to save money at their favorite restaurants, convenience stores and auto service centers. Pick a keyword (ex. ELGINWASH) customers will text to your short code to join Post signage inside and outside your garage with the prompt to join Include information about your text coupon program on all car wash receipts Advertise your text coupon program in any print ad campaigns Be sure to include your intended frequency and message and data rates may apply on all advertisements for your text program CREATING A TEXT COUPON PROGRAM AT YOUR CAR WASH
CONTROLLING REDEMPTION Set coupon view limits to control use and prevent forwarding Create dynamic expiration dates so each recipient has a limited amount of time to redeem your o鍖ers Manage coupon count-downs so users must use a coupon within X minutes of opening Track coupon clicks and opens to the individual users by mobile phone number or email address Cool text marketing ideas for car washes Create a birthday club that automatically texts subscribers on their birthday with a coupon for a free wash Collect the make and model of customers vehicles with SMS surveys, then segment your list with speci鍖c discounts for Volkswagon owners, etc. SENDING COUPONS Send coupon car wash reminders after weather-related events, when roads are salty Create an automated drip campaign to text subscribers coupons at even intervals after they join your list (every 6 weeks, every 3 months, etc.) Dispatch an immediate car wash coupon after new subscribers join your list Choose text-based coupons or design web coupons to match your brandingeven insert scannable barcodes!
EMAIL MARKETING Car washes can use email to promote new technology and services, deliver coupons, and send triggered messages to customers based on collected data like date of last visit, make or model of vehicle, or service preference. PROMOTING YOUR EMAIL LIST Embed an email sign-up form on your website or Facebook page Automatically email customers a car wash coupon after they join your list Use a text to join call to action on signage at your car wash so customers can easily add their email addresses to your list via their mobile phones Email marketing remains the most inexpensive and potent tool in a business owners digital toolbox today. The bang for the buck it offers compared to traditional advertising and direct mail is indisputable.
SENDING EMAIL UPDATES AND COUPONS Use Signals 鍖exible email templates to include information about new products and services Embed individual coupon codes or coupon links in the body of your email Send timed or triggered email messages to customers based on their opt-in date, date of last visit, and more Segment your list by zip code, automobile make and model, and more Custom data you collect in Signal can be used to target audiences with messages speci鍖c to their preferences
MANAGING MULTIPLE LOCATIONS CREATING SUB-ACCOUNTS AND APPROVAL WORKFLOWS Add sub-accounts for each of your locations Create and control access to templates to keep branding consistent Use approval work鍖ows so marketing tasks are created at the store level and approved at the corproate level Generate and compare performance reports across all locations Handle billing at the corporate level MULTI-LOCATION CUSTOMER COMMUNICATION Add multiple locations to your Signal account and let customers opt-in via text to their preferred location with our SMS zip code store locator Generate o鍖ers and promotions at the corporate level and allow access to individual store managers to promote to their lists As your business expands, retain control of your messaging at each location while keeping the content and branding consistent.
SWEEPSTAKES & PROMOTIONS Customers can easily enter digital promotions via their mobile phones, and if prompted to opt-in, you can collect their contact information to use for future car wash marketing messages. PROMOTING YOUR SWEEPSTAKES Use in-wash with text to enter signage to collect entries via SMS from in-cab customers Post your sweepstakes to and collect entries from Facebook and Twitter Place a QR code on in-store signage so customers can scan to enter at the point of sale GROW YOUR LIST THROUGH GIVEAWAYS Easily handle winner noti鍖cations through Signals automated system Send secondary coupons to non-winning entries to drive sales Ask participants to provide their email address or mobile contact information before entering and grow your subscriber database Grow your marketing list by offering incentives and gamifying your promotions. Sweepstakes, like giveaways, are a great way to highlight more expensive services while limiting available prizes.
Signal is a simple, all-in-one marketing platform designed to help small and medium-sized businesses manage their marketing tasks across platforms. Email Marketing Text Message Marketing Social Media Management Digital Promotions Customer Database FEATURES PRICING $10 + MESSAGING FEES Starts at PER MO. Interested in how Signal can work for your car wash business? Email us today to set up a demo: hello@signalhq.com $10 for each additional location Multi-location Accounts Email Text PER MO. $4 unlimited for up to 2,500 subscribers or $0.001 per message PER MO. 1蔵 pay only for what you send PER MESSAGE

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Digital Marketing for Car Washes

  • 2. MOBILE COUPONS A 2012 Accenture study found that half of American consumers are open to receiving mobile o鍖ers on their phones. Text marketing and mobile coupons are especially e鍖ective in the car wash industry. A 2010 Mobile Commerce Daily case study reported a 40% redemption rate on mobile car wash coupons. The study also found mobile coupons were more popular than paper coupons in the 18 24 age range, and led to a single location gaining a signi鍖cant advantage over competing car wash locations within a 1-mile radius. Setting up a mobile coupon campaign in Signal is easy and a鍖ordable at just 1蔵 per message. Mobile couponing is on the rise. Increasingly, customers are looking for paperless ways to save money at their favorite restaurants, convenience stores and auto service centers. Pick a keyword (ex. ELGINWASH) customers will text to your short code to join Post signage inside and outside your garage with the prompt to join Include information about your text coupon program on all car wash receipts Advertise your text coupon program in any print ad campaigns Be sure to include your intended frequency and message and data rates may apply on all advertisements for your text program CREATING A TEXT COUPON PROGRAM AT YOUR CAR WASH
  • 3. CONTROLLING REDEMPTION Set coupon view limits to control use and prevent forwarding Create dynamic expiration dates so each recipient has a limited amount of time to redeem your o鍖ers Manage coupon count-downs so users must use a coupon within X minutes of opening Track coupon clicks and opens to the individual users by mobile phone number or email address Cool text marketing ideas for car washes Create a birthday club that automatically texts subscribers on their birthday with a coupon for a free wash Collect the make and model of customers vehicles with SMS surveys, then segment your list with speci鍖c discounts for Volkswagon owners, etc. SENDING COUPONS Send coupon car wash reminders after weather-related events, when roads are salty Create an automated drip campaign to text subscribers coupons at even intervals after they join your list (every 6 weeks, every 3 months, etc.) Dispatch an immediate car wash coupon after new subscribers join your list Choose text-based coupons or design web coupons to match your brandingeven insert scannable barcodes!
  • 4. EMAIL MARKETING Car washes can use email to promote new technology and services, deliver coupons, and send triggered messages to customers based on collected data like date of last visit, make or model of vehicle, or service preference. PROMOTING YOUR EMAIL LIST Embed an email sign-up form on your website or Facebook page Automatically email customers a car wash coupon after they join your list Use a text to join call to action on signage at your car wash so customers can easily add their email addresses to your list via their mobile phones Email marketing remains the most inexpensive and potent tool in a business owners digital toolbox today. The bang for the buck it offers compared to traditional advertising and direct mail is indisputable.
  • 5. SENDING EMAIL UPDATES AND COUPONS Use Signals 鍖exible email templates to include information about new products and services Embed individual coupon codes or coupon links in the body of your email Send timed or triggered email messages to customers based on their opt-in date, date of last visit, and more Segment your list by zip code, automobile make and model, and more Custom data you collect in Signal can be used to target audiences with messages speci鍖c to their preferences
  • 6. MANAGING MULTIPLE LOCATIONS CREATING SUB-ACCOUNTS AND APPROVAL WORKFLOWS Add sub-accounts for each of your locations Create and control access to templates to keep branding consistent Use approval work鍖ows so marketing tasks are created at the store level and approved at the corproate level Generate and compare performance reports across all locations Handle billing at the corporate level MULTI-LOCATION CUSTOMER COMMUNICATION Add multiple locations to your Signal account and let customers opt-in via text to their preferred location with our SMS zip code store locator Generate o鍖ers and promotions at the corporate level and allow access to individual store managers to promote to their lists As your business expands, retain control of your messaging at each location while keeping the content and branding consistent.
  • 7. SWEEPSTAKES & PROMOTIONS Customers can easily enter digital promotions via their mobile phones, and if prompted to opt-in, you can collect their contact information to use for future car wash marketing messages. PROMOTING YOUR SWEEPSTAKES Use in-wash with text to enter signage to collect entries via SMS from in-cab customers Post your sweepstakes to and collect entries from Facebook and Twitter Place a QR code on in-store signage so customers can scan to enter at the point of sale GROW YOUR LIST THROUGH GIVEAWAYS Easily handle winner noti鍖cations through Signals automated system Send secondary coupons to non-winning entries to drive sales Ask participants to provide their email address or mobile contact information before entering and grow your subscriber database Grow your marketing list by offering incentives and gamifying your promotions. Sweepstakes, like giveaways, are a great way to highlight more expensive services while limiting available prizes.
  • 8. Signal is a simple, all-in-one marketing platform designed to help small and medium-sized businesses manage their marketing tasks across platforms. Email Marketing Text Message Marketing Social Media Management Digital Promotions Customer Database FEATURES PRICING $10 + MESSAGING FEES Starts at PER MO. Interested in how Signal can work for your car wash business? Email us today to set up a demo: hello@signalhq.com $10 for each additional location Multi-location Accounts Email Text PER MO. $4 unlimited for up to 2,500 subscribers or $0.001 per message PER MO. 1蔵 pay only for what you send PER MESSAGE