際際滷

際際滷Share a Scribd company logo

DIGITAL MARKETING.PDF.pptx

Download as PPTX, PDF
G
Gokulapriya44

Digital marketing involves SEO, SEM, SMM, email marketing and SMS marketing. SEO involves on-page optimization like keyword research, meta tags, titles and descriptions. It also involves off-page optimization like backlinks. Key on-page SEO elements are sitemaps, robots.txt files, Google Search Console and Google Analytics which help sites interact better with search engines. A career in digital marketing can involve roles in SEO, SMM, SEM, content writing and more with certifications from programs like Google Academy, Google Analytics Academy and Hubspot. Freelance opportunities are available on websites like Upwork, Fiverr and Flexjobs.

1 of 10
Download to read offline
DIGITAL MARKETING SEO-2 types on Page & off page SEM-Search ads,Display ads,Shopping ads,Video ads,Remarketing. SMM-Facebook ads,Instagram ads,Linkedin Ads,Twitter Ads EMAIL MARKETING SMS MARKETING
SEO-ON PAGE Keyword Research ( Google adwords Keyword planner- keyword research) Metatag: 3 types (white hat,Black hat,Grey hat) format Title,Keyword,Description Title-50 to 60 characters Keyword 5 to 6 Description-160 to 180 characters If format ok-white hat Format mismatch-black hat Combination of both grey hat
Seo on page Competitor analysis Identify Your SEO Competitors Evaluate Keyword Difficulty Look For New Keyword Opportunities Analyze On-Page Optimization & On-Site Content Dig Into Competitor Backlink Profiles Examine Site Structure & UX Learn How Theyre Leveraging Social Media
SEO ON PAGE. SITEMAP GENERATOR A sitemap informs search engines if the individual pages on a site are new or up to d sitemap protocol consists of an XML file that includes the website URLs, optional e additional information for each page. Where to place your sitemap It is advisable to place the Sitemap in the root directory of the server, as well a link from the robots file.txt How to index your sitemap If you want to index the sitemap in Google, the first thing you should do to cre account in Google Search Console, where you can register the property. Th necessary to verify the profile. In the crawl and sitemaps option you can ad copying the url that contains it.
SEO ON PAGE.. ROBOTS.TXT FILE (WEBSITE WATCH MAN) A robots. txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with noindex or password-protect the page.
SEO ON PAGE.. GOOGLE WEB MASTER(SEARCH CONSOLE) Google Webmaster Tools (also known as Google Search Console), is a powerful platform that website owners can use to monitor how their site interacts with Google. USES Monitor your websites performance Watch for indexing errors. Submit a sitemap Perform a URL inspection. Keep track of your links Security and manual action
SEO ON PAGE GOOGLE ANALYTICS Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
DIGITAL MARKETING CAREER PATH SEARCH ENGINE OPTIMIZATION ( SEO) SOCIAL MEDIA MARKETING(SMM) SEARCH ENGINE MARKETING(SEM) EMAIL MARKETING SMS MARKETING CONTENT WRITING
CERTIFICATION Google Academy for kids Google Analytics Academy Hubspot inbound Marketing Bing Ads accrediation Facebook blueprint
FREELANCER WEBSITE OPPURTUNITIES Upwork Fiverr Flexjobs Cloudpreeps Guru

More Related Content

DIGITAL MARKETING.PDF.pptx

  • 1. DIGITAL MARKETING SEO-2 types on Page & off page SEM-Search ads,Display ads,Shopping ads,Video ads,Remarketing. SMM-Facebook ads,Instagram ads,Linkedin Ads,Twitter Ads EMAIL MARKETING SMS MARKETING
  • 2. SEO-ON PAGE Keyword Research ( Google adwords Keyword planner- keyword research) Metatag: 3 types (white hat,Black hat,Grey hat) format Title,Keyword,Description Title-50 to 60 characters Keyword 5 to 6 Description-160 to 180 characters If format ok-white hat Format mismatch-black hat Combination of both grey hat
  • 3. Seo on page Competitor analysis Identify Your SEO Competitors Evaluate Keyword Difficulty Look For New Keyword Opportunities Analyze On-Page Optimization & On-Site Content Dig Into Competitor Backlink Profiles Examine Site Structure & UX Learn How Theyre Leveraging Social Media
  • 4. SEO ON PAGE. SITEMAP GENERATOR A sitemap informs search engines if the individual pages on a site are new or up to d sitemap protocol consists of an XML file that includes the website URLs, optional e additional information for each page. Where to place your sitemap It is advisable to place the Sitemap in the root directory of the server, as well a link from the robots file.txt How to index your sitemap If you want to index the sitemap in Google, the first thing you should do to cre account in Google Search Console, where you can register the property. Th necessary to verify the profile. In the crawl and sitemaps option you can ad copying the url that contains it.
  • 5. SEO ON PAGE.. ROBOTS.TXT FILE (WEBSITE WATCH MAN) A robots. txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with noindex or password-protect the page.
  • 6. SEO ON PAGE.. GOOGLE WEB MASTER(SEARCH CONSOLE) Google Webmaster Tools (also known as Google Search Console), is a powerful platform that website owners can use to monitor how their site interacts with Google. USES Monitor your websites performance Watch for indexing errors. Submit a sitemap Perform a URL inspection. Keep track of your links Security and manual action
  • 7. SEO ON PAGE GOOGLE ANALYTICS Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
  • 8. DIGITAL MARKETING CAREER PATH SEARCH ENGINE OPTIMIZATION ( SEO) SOCIAL MEDIA MARKETING(SMM) SEARCH ENGINE MARKETING(SEM) EMAIL MARKETING SMS MARKETING CONTENT WRITING
  • 9. CERTIFICATION Google Academy for kids Google Analytics Academy Hubspot inbound Marketing Bing Ads accrediation Facebook blueprint
  • 10. FREELANCER WEBSITE OPPURTUNITIES Upwork Fiverr Flexjobs Cloudpreeps Guru