際際滷

際際滷Share a Scribd company logo

DIGITAL PRESENTATION

Vikram Bhardwaj
Vikram Bhardwaj

The document discusses digital marketing strategies for events. It recommends taking a holistic approach that involves creating buzz before events, maximizing participation during events, and continuing engagement after events through social media. Specific tactics mentioned include using flash mobs, volunteer programs, audience feedback forums, exclusive perks, and celebrity interactions to promote participation and community. The goal is to turn products into memorable experiences for the audience.

1 of 27
Download to read offline
W H AT D I G I TA L B A S E S E N G A G M E N T O N P I C K I N G U P F R O M W H E R E H I M A N I L E F T O F F L A S T W E E K .
W H AT D I G I TA L D O E S G E N E R AT E S I N S I G H T F I R S T T O L A U N C H P R E R O G AT I V E F I R S T R I G H T T O I N F O R M AT I O N ( R T I )
T H E F O U R M O D E L S O F D I G I TA L M A R K E T I N G D I G I TA L B R A N D I N G This style of branding focuses on building and renewing brand value and deeper consumer engagementan emotional connection C U S T O M E R E X P E R I E N C E D E S I G N E R S These designers use customer data and insights to create an encompassing brand experience for their customers. Build their business models around customer service D E M A N D G E N E R AT O R S Monitoring online traffic Website design, mobile connected apps, engagement in social communities: aid sales and increase loyalty Volume and ef鍖ciency driven as opposed to the emotional angle of Digital Branders D E M A N D G E N E R AT O R S Use digital marketing to IDENTIFY DEVELOP IMPLEMENT new digital products and services based on consumer interactions which results in increased value of the company
H O W T O I N T E G R AT E D I G I TA L B R A N D I N G ( E M O T I O N A L ) W I T H D E M A N D G E N E R AT O R S ( E F F I C I E N T )
H E R E S W H AT T O D O S E T G O A L S M O N I T O R T H E S U C C E S S A N D O P T I M I Z E O N I T
W H AT D I G I TA L H A S T O D O F O R E A C H E V E N T C R E AT E P R E E V E N T AWA R E N E S S A N D B U Z Z : FA M I L I A R I Z E TA R G E T S A U D I E N C E W I T H P R O D U C T A N D A RT I S T S T H R O U G H P R E V I E W S , S A M P L I N G S , I N T E R V I E W S E N S U R E A U D I E N C E PA RT I C I PAT I O N & W O R D O F M O U T H ( W O M ) I N - E V E N T C O V E R A G E T H I S S H O U L D L E A D T O I N C R E A S E D A U D I E N C E S AT T H E A C T U A L E V E N T
T H E A P P R O A C H T O T H E T E A M W O R K A R T S 1 ) C R E A T E A N D I M P L E M E N T A L O N G - T E R M S T R A T E G Y F O R E A C H E V E N T : B E F O R E , D U R I N G A N D A F T E R 2 ) S T R E N G T H E N E V E N T P R E S E N C E I N I T S E X I S T I N G C O M M U N I T Y F I R S T - O N L I N E ( W E B S I T E V I S I T O R S , F B PA G E S ) A N D O N G R O U N D ( C O L L E G E C A M P U S E S A N D O T H E R TA R G E T A U D I E N C E H U B S ) 3 ) M A K E C O N T E N T M E M O R A B L E : C R E A T I V I T Y, C O L O U R S , W I T, S U R P R I S E DIGITAL PLAN
T H E N E W V I P P U T T H E A U D I E N C E I N T H E C E N T R E O F T H E A C T I O N A N D I N C O N T R O L E N C O U R A G E I N T E R A C T I O N & E N G A G E M E N T A C R O S S S O C I A L P L A T F O R M S D R I V E A S O C I A L D I A L O G U E ; E V E RY O N E L O V E S S H A R I N G A N O P I N I O N C U LT U R A L E V E N T S , S O M E T H I N G T E A M W O R K S P E C I A L I Z E S I N , H A V E T H E A B I L I T Y T O T R I G G E R H I G H T O A V E R A G E L E V E L S O F I N T E R E S T I N A U D I E N C E S .
T U R N A P R O D U C T I N T O A N E X P E R I E N C E D I S C O V E RY E X P E R I E N C E : H O W D I D P E O P L E L E A R N A B O U T O U R E V E N T S ? D I G I TA L E X P E R I E N C E : H O W WA S T H E U S E R E X P E R I E N C E A N D U S E R J O U R N E Y ? A U D I E N C E E X P E R I E N C E : H O W D I D T H E A U D I E N C E E N G A G E P R E , D U R I N G & P O S T T H E E V E N T S W O M E X P E R I E N C E : W H A T I S T H E I R C I R C L E O F I N F L U E N C E S A N D I N F L U E N C E R S ? C O M M U N I T Y E X P E R I E N C E : H O W FA N S C O N N E C T W I T H T E A M W O R K D I G I TA L LY A N D W I T H E A C H O T H E R ?
W H AT W E WA N T T H E E X P E R I E N C E T O B E A S S O C I AT E D W I T H , U T I L I Z I N G T H E A B O V E : E M O T I O N S U R P R I S E S P O N TA N E I T Y S E R E N D I P I T Y I N S T I N C T I V E O R I N T U I T I V E F E E L I N G A S D I S T I N G U I S H E D F R O M R E A S O N I N G O R K N O W L E D G E A N U N E X P E C T E D O R A S T O N I S H I N G E V E N T, FA C T, E T C . T H E C O N D I T I O N O F B E I N G S P O N TA N E O U S ; S P O N TA N E O U S B E H AV I O R O R A C T I O N T H E O C C U R R E N C E A N D D E V E L O P M E N T O F E V E N T S B Y C H A N C E I N A H A P P Y O R B E N E F I C I A L WAY
A P E E K I N T O W H AT W E D O
P R E E V E N T C R E AT E A B U Z Z ALLOW YOUR AUDIENCE TO DISCOVER PREVIEWS OF PRODUCT/EVENTS, SNEAK PEEKS AND ARTIST COLLABORATIONS E X A M P L E : S U R P R I S E Y O U R A U D I E N C E A N D E N G A G E : F L A S H M O B S I N P U B L I C V E N U E S L I K E M E T R O S TA T I O N S , C A M P U S , P L A C E S W I T H H I G H F O O T FA L L S O R U S I N G I N N O VA T I V E M E D I U M S L I K E D A N C E , A R T S & T H E A T R E , T H I S K I N D O F I N N O VAT I O N I N P U B L I C C A N G O V I R A L AT D I G I TA L T O U C H P O I N T S .
I N E V E N T M A X I M I Z E PA R T I C I PAT I O N ENGAGE AUDIENCES AS AMBASSADORS -GET PEOPLE TO VOLUNTEER FOR PROGRAMS BASED ON INTEREST : MUSIC, DANCE, THEATRE, LITERATURE, EVENTS ETC
T H E N E W V. I . P. P U T T I N G T H E A U D I E N C E I N C O N T R O L G I V E T H E A U D I E N C E O P P O R T U N I T I E S T O P R O V I D E F E E D B A C K A N D R E V I E W S B Y O P E N I N G F O R U M S T O H A V E R E A L T I M E C O M M U N I C A T I O N I N C E N T I V I Z E PA R T I C I PA T I O N O F F E R G R O U P D I S C O U N T S , E A R LY B O O K I N G , S T U D E N T D I S C O U N T S E X C L U S I V E LY P R O M O T E T H E S E O F F E R S O N S O C I A L M E D I A C H A N N E L S L E A D I N G T O D R I P M A R K E T I N G C A M PA I G N S U S I N G E M A I L E R S P R O V I D I N G E X C L U S I V I T Y G O O G L E P L U S H A N G O U T S , T W I T T E R C H A T S , F B G R O U P S G I V E T H E A U D I E N C E A C H A N C E T O I N T E R A C T W I T H M U S I C I A N S , A R T I S T S , P E R F O R M E R S A N D C E L E B R I T I E S R E WA R D A N D R E C O G N I Z E T H E A U D I E N C E
DIGITAL PRESENTATION
D I G I TA L M A R K E T I N G D E TA I L SS T R A T E G Y A T T E N D I E S P R E V I E W S V E N U E A L L I A N C E S T I C K E T S R S V P & R E G . A L E R T PA Y M E N T V O L U N T E E R S A R T I S T S & P E R F O R M E R S S U R V E Y S T H E M E S P R O G R A M I N G A N D S C H E D U L E S P O N S O R S H I P G O A L C O N T E N T C R E A T I V E M E D I A I N T E G R A T I O N
D I G I TA L M A R K E T I N G RESULTS PROMOTIONS RELATIONSHIP AWARENESS REVENUE USER GENERATED CONTENT TRACKING MENTIONS ROI REFERRALS MOBILE BLOGS WEBSITE INVITATIONS SOCIAL MEDIA CAMPAIGNSCRMS ONLINE TICKET SALES APPLICATIONS SEO & SEM CONTESTS INTEGRATED OFFLINE ADVERTISING REMINDERS
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
DIGITAL PRESENTATION
T H A N K S .

More Related Content

DIGITAL PRESENTATION

  • 1. W H AT D I G I TA L B A S E S E N G A G M E N T O N P I C K I N G U P F R O M W H E R E H I M A N I L E F T O F F L A S T W E E K .
  • 2. W H AT D I G I TA L D O E S G E N E R AT E S I N S I G H T F I R S T T O L A U N C H P R E R O G AT I V E F I R S T R I G H T T O I N F O R M AT I O N ( R T I )
  • 3. T H E F O U R M O D E L S O F D I G I TA L M A R K E T I N G D I G I TA L B R A N D I N G This style of branding focuses on building and renewing brand value and deeper consumer engagementan emotional connection C U S T O M E R E X P E R I E N C E D E S I G N E R S These designers use customer data and insights to create an encompassing brand experience for their customers. Build their business models around customer service D E M A N D G E N E R AT O R S Monitoring online traffic Website design, mobile connected apps, engagement in social communities: aid sales and increase loyalty Volume and ef鍖ciency driven as opposed to the emotional angle of Digital Branders D E M A N D G E N E R AT O R S Use digital marketing to IDENTIFY DEVELOP IMPLEMENT new digital products and services based on consumer interactions which results in increased value of the company
  • 4. H O W T O I N T E G R AT E D I G I TA L B R A N D I N G ( E M O T I O N A L ) W I T H D E M A N D G E N E R AT O R S ( E F F I C I E N T )
  • 5. H E R E S W H AT T O D O S E T G O A L S M O N I T O R T H E S U C C E S S A N D O P T I M I Z E O N I T
  • 6. W H AT D I G I TA L H A S T O D O F O R E A C H E V E N T C R E AT E P R E E V E N T AWA R E N E S S A N D B U Z Z : FA M I L I A R I Z E TA R G E T S A U D I E N C E W I T H P R O D U C T A N D A RT I S T S T H R O U G H P R E V I E W S , S A M P L I N G S , I N T E R V I E W S E N S U R E A U D I E N C E PA RT I C I PAT I O N & W O R D O F M O U T H ( W O M ) I N - E V E N T C O V E R A G E T H I S S H O U L D L E A D T O I N C R E A S E D A U D I E N C E S AT T H E A C T U A L E V E N T
  • 7. T H E A P P R O A C H T O T H E T E A M W O R K A R T S 1 ) C R E A T E A N D I M P L E M E N T A L O N G - T E R M S T R A T E G Y F O R E A C H E V E N T : B E F O R E , D U R I N G A N D A F T E R 2 ) S T R E N G T H E N E V E N T P R E S E N C E I N I T S E X I S T I N G C O M M U N I T Y F I R S T - O N L I N E ( W E B S I T E V I S I T O R S , F B PA G E S ) A N D O N G R O U N D ( C O L L E G E C A M P U S E S A N D O T H E R TA R G E T A U D I E N C E H U B S ) 3 ) M A K E C O N T E N T M E M O R A B L E : C R E A T I V I T Y, C O L O U R S , W I T, S U R P R I S E DIGITAL PLAN
  • 8. T H E N E W V I P P U T T H E A U D I E N C E I N T H E C E N T R E O F T H E A C T I O N A N D I N C O N T R O L E N C O U R A G E I N T E R A C T I O N & E N G A G E M E N T A C R O S S S O C I A L P L A T F O R M S D R I V E A S O C I A L D I A L O G U E ; E V E RY O N E L O V E S S H A R I N G A N O P I N I O N C U LT U R A L E V E N T S , S O M E T H I N G T E A M W O R K S P E C I A L I Z E S I N , H A V E T H E A B I L I T Y T O T R I G G E R H I G H T O A V E R A G E L E V E L S O F I N T E R E S T I N A U D I E N C E S .
  • 9. T U R N A P R O D U C T I N T O A N E X P E R I E N C E D I S C O V E RY E X P E R I E N C E : H O W D I D P E O P L E L E A R N A B O U T O U R E V E N T S ? D I G I TA L E X P E R I E N C E : H O W WA S T H E U S E R E X P E R I E N C E A N D U S E R J O U R N E Y ? A U D I E N C E E X P E R I E N C E : H O W D I D T H E A U D I E N C E E N G A G E P R E , D U R I N G & P O S T T H E E V E N T S W O M E X P E R I E N C E : W H A T I S T H E I R C I R C L E O F I N F L U E N C E S A N D I N F L U E N C E R S ? C O M M U N I T Y E X P E R I E N C E : H O W FA N S C O N N E C T W I T H T E A M W O R K D I G I TA L LY A N D W I T H E A C H O T H E R ?
  • 10. W H AT W E WA N T T H E E X P E R I E N C E T O B E A S S O C I AT E D W I T H , U T I L I Z I N G T H E A B O V E : E M O T I O N S U R P R I S E S P O N TA N E I T Y S E R E N D I P I T Y I N S T I N C T I V E O R I N T U I T I V E F E E L I N G A S D I S T I N G U I S H E D F R O M R E A S O N I N G O R K N O W L E D G E A N U N E X P E C T E D O R A S T O N I S H I N G E V E N T, FA C T, E T C . T H E C O N D I T I O N O F B E I N G S P O N TA N E O U S ; S P O N TA N E O U S B E H AV I O R O R A C T I O N T H E O C C U R R E N C E A N D D E V E L O P M E N T O F E V E N T S B Y C H A N C E I N A H A P P Y O R B E N E F I C I A L WAY
  • 11. A P E E K I N T O W H AT W E D O
  • 12. P R E E V E N T C R E AT E A B U Z Z ALLOW YOUR AUDIENCE TO DISCOVER PREVIEWS OF PRODUCT/EVENTS, SNEAK PEEKS AND ARTIST COLLABORATIONS E X A M P L E : S U R P R I S E Y O U R A U D I E N C E A N D E N G A G E : F L A S H M O B S I N P U B L I C V E N U E S L I K E M E T R O S TA T I O N S , C A M P U S , P L A C E S W I T H H I G H F O O T FA L L S O R U S I N G I N N O VA T I V E M E D I U M S L I K E D A N C E , A R T S & T H E A T R E , T H I S K I N D O F I N N O VAT I O N I N P U B L I C C A N G O V I R A L AT D I G I TA L T O U C H P O I N T S .
  • 13. I N E V E N T M A X I M I Z E PA R T I C I PAT I O N ENGAGE AUDIENCES AS AMBASSADORS -GET PEOPLE TO VOLUNTEER FOR PROGRAMS BASED ON INTEREST : MUSIC, DANCE, THEATRE, LITERATURE, EVENTS ETC
  • 14. T H E N E W V. I . P. P U T T I N G T H E A U D I E N C E I N C O N T R O L G I V E T H E A U D I E N C E O P P O R T U N I T I E S T O P R O V I D E F E E D B A C K A N D R E V I E W S B Y O P E N I N G F O R U M S T O H A V E R E A L T I M E C O M M U N I C A T I O N I N C E N T I V I Z E PA R T I C I PA T I O N O F F E R G R O U P D I S C O U N T S , E A R LY B O O K I N G , S T U D E N T D I S C O U N T S E X C L U S I V E LY P R O M O T E T H E S E O F F E R S O N S O C I A L M E D I A C H A N N E L S L E A D I N G T O D R I P M A R K E T I N G C A M PA I G N S U S I N G E M A I L E R S P R O V I D I N G E X C L U S I V I T Y G O O G L E P L U S H A N G O U T S , T W I T T E R C H A T S , F B G R O U P S G I V E T H E A U D I E N C E A C H A N C E T O I N T E R A C T W I T H M U S I C I A N S , A R T I S T S , P E R F O R M E R S A N D C E L E B R I T I E S R E WA R D A N D R E C O G N I Z E T H E A U D I E N C E
  • 16. D I G I TA L M A R K E T I N G D E TA I L SS T R A T E G Y A T T E N D I E S P R E V I E W S V E N U E A L L I A N C E S T I C K E T S R S V P & R E G . A L E R T PA Y M E N T V O L U N T E E R S A R T I S T S & P E R F O R M E R S S U R V E Y S T H E M E S P R O G R A M I N G A N D S C H E D U L E S P O N S O R S H I P G O A L C O N T E N T C R E A T I V E M E D I A I N T E G R A T I O N
  • 17. D I G I TA L M A R K E T I N G RESULTS PROMOTIONS RELATIONSHIP AWARENESS REVENUE USER GENERATED CONTENT TRACKING MENTIONS ROI REFERRALS MOBILE BLOGS WEBSITE INVITATIONS SOCIAL MEDIA CAMPAIGNSCRMS ONLINE TICKET SALES APPLICATIONS SEO & SEM CONTESTS INTEGRATED OFFLINE ADVERTISING REMINDERS
  • 27. T H A N K S .