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Article from Engineering Journal of Thailand As Digital TV is getting ready to launch in Thailand, local and foreign set-top-box, television, mobile devices and in-car entertainment manufactures, are also ramping up their activities for the digital broadcasts. Consumers buying pattern from markets who already have introduced DVB-T2 Set-Top Boxes or Televisions, shows a special buying pattern from consumers. The majority will wait to purchase to the last months before the analog signal is switched off, which leaves a huge gap between launch and shutdown that needs to be explored to keep momentum. To address the huge gap, it is necessary to think “inside the box”, and focus on solutions that brings value added service in order to cater to more segments.Read less