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Distribution strategy

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The document discusses the 4 P's of marketing - product, price, place, and promotion. It also mentions 3 additional P's: physical evidence, process, and people. The purpose of marketing is to increase market share within a particular timeframe by researching products, analyzing competition, and driving visibility to encourage customers to ask about and buy a product.

Design
mahesh oza

P’s of marketing
 4 p ’s marketing-
 product
 price
 Place
 Promotion

message
 Objective is to increase market share and in particular
timeframe
 3 extended p ‘s of marketing-
 Physical evidence- process- people

elements
 Product- Research work – sales potential
 Competitive analysis

purpose
 Visibility –ask- buy

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Distribution strategy

1. Design mahesh oza

2. P’s of marketing  4 p ’s marketing-  product  price  Place  Promotion

3. message  Objective is to increase market share and in particular timeframe  3 extended p ‘s of marketing-  Physical evidence- process- people

4. elements  Product- Research work – sales potential  Competitive analysis

5. purpose  Visibility –ask- buy