際際滷

際際滷Share a Scribd company logo
DIVIDING
MARKET
INTO
SEGMENT
S
4WAYS TO SEGMENT
CONSUMER MARKET
GEOGRAPHI
GEOGRAPHY
REGION
RURAL/URBAN
AREASCITY
DEMOGRAPHIC
DEMOGRAPHIC
EDUCATION
AGE
GENDER
OCCUPATION
Dividing market into segments
LIFESTYLE PERSONALITY PSYCHOGRAPHIC
Dividing market into segments
BEHAVIORAL
ATTITUDE
LOYALTY
OCCASION
THANK YOU
Created by Jay s. Mehta,
SPCE, during an
internship by Prof.
Sameer Mathur, IIM
Lucknow.
www.iiminternship.com

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