Dividing market into segments
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This document outlines 4 ways to segment the consumer market: 1) Geographically by region, rural/urban areas, or cities. 2) Demographically by education, age, gender, or occupation. 3) By lifestyle, personality or psychographic factors. 4) Behaviorally by attitudes, loyalty, or purchase occasions. The segmentation methods can help businesses better understand customer groups.
Dividing market into segments
- 2. 4WAYS TO SEGMENT CONSUMER MARKET
- 3. GEOGRAPHI
- 5. DEMOGRAPHIC
- 11. THANK YOU
- 12. Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.iiminternship.com