on Persona
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This document discusses personas and their design. It notes that personas connect people to something bigger while allowing individuals to feel smaller. Personas translate experiences into new forms and mediate relationships. They are always collective, individual, orienting, happening in space and time. The document advises asking who your customer categories are, naming them, understanding their similarities, differences and needs, and formalizing each category's relation to your service. Personas then guide, without determining, service design. Organizational goals may trump user needs, so wants expressed don't always need fulfilling.
on Persona
- 1. on persona and their design. david walczyk design | psychoanalysis
- 3. ter揃gi揃ver揃sate /trjivrst/ to change repeatedly one's attitude or opinions with respect to a cause, subject, etc.; equivocate. 2011 word of the year...
- 5. Probe!
- 6. When youRE talkING about SOMEONES persona... youre also talking about your own projection.
- 7. Persona is about participation... or @ least the perception of it.
- 8. Persona connects you to something bigger, even if you become smaller.
- 9. Personas translate experience into new forms. They mediate.
- 10. Personas are a ground relationship. who are the people in your neighborhood?
- 11. All personas are metaphors.
- 13. In its simplest form, persona is always... futurepast collective individual orienting (space) and happening (time).
- 14. Creation...
- 15. Ask yourself... Who are my customers? There are three categories... primary, secondary, and tertiary. Give them names...
- 17. Then ask yourself... What are the similarities and differences between each category? AND... What are the needs of each category?
- 20. Finally... FORMALIZE and SITUATE EACH CATEGORY OF PERSONA in relation to your service.
- 23. Personas... are then used to help guide (but not determine) the design of your service.
- 24. Remember... Organizational goals tend to trump user needs. Dont get carried away... Just because someone says they want something doesnt mean you have to give it to them...