A four-day workshop on researching and analyzing export markets concluded on May 17, 2013 in Nepal. The workshop was jointly organized by the International Trade Centre and Nepal's Trade and Export Promotion Centre. The objective was to develop the capacity of trade advisers, exporters, and staff of trade support institutions to identify attractive markets and understand success criteria for entering target markets. Over the next three months, there will be a series of workshops and remote mentoring to reinforce capacities in identifying potential markets using quantitative methods and preparing market research to support export strategies. The training aims to provide better advice to exporting companies and knowledge for exporters to research international markets.
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ITC/TEPC Workshop 1May 14 17, 2013
Develop trade advisers and
exporters capacity to
identify attractive markets
and understand the key
success criteria to enter a
target market
Researching and Analysing Export Markets
The fours days (May 14 Tues May 17 Friday, 2013) workshop cum
training programme on Researching and Analysing Export Markets,
jointly organized by International Trade Centre (ITC) in Geneva and
Trade and Export Promotion Centre (TEPC) in Nepal, concluded on a
highly productive note, yesterday.
This capacity building initiatives on market analysis and research for
exporters, trade analysts and staff of Trade Support Institutions (TSIs) in
Nepal, is part of USAIDs and the E.U.s overall partnership with the ITC
to improve global transparency of international trade, directly
empowering SMEs, trade advisers and policy makers to make better
trade related decisions.
The objective of this programme that includes a series of 3 face-to-face
workshops and remote mentoring over the period of next three months
is to reinforce the capacities in:
Identifying potential markets using a quantitative market scanning
methodology, and
Preparing a piece of market research to support an export strategy
It is expected that trade advisers and market analysts after completing
this training programme will provide better advice to their exporting
companies, and exporters will obtain greater knowledge to research
international markets by developing an actionable market research
report of immediate relevance to their companys products or services.
For more information, visit www.intracen.org
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