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DOZ GetGlue Sticker Campaign

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Ashley Patterson
Ashley Patterson

GetGlue is a social network that allows users to "check-in" to entertainment they are watching, listening to, or reading and share it with friends. By checking into specific content on certain days or times, users can unlock virtual stickers to display on their profile. Examples of stickers include ones for opening weekend of movies, daily character stickers for checking in to movies on particular dates, and stickers for checking in before or after a movie's release date.

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Sticker Campaign
What is GetGlue?A leading social network for entertainment.Named by Mashable as one of the six promising new companies of 2010.Selected by Fast Company among Top 10 most innovative companies in video.Called ¡°Foursquare of Entertainment¡± by INC Magazine.Users ¡°check-in¡± (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.
What is GetGlue?
What are Stickers?They¡¯re a cool way for you to display to other glue-ers what kinds of entertainment you like.Some stickers can only be unlocked by checking in on a specific day or during a specific time.Stickers can be unlocked via the website and mobile apps.
What are Stickers?Actual mailed stickers
Sticker ExamplesComing soon, Opening Weekend, Box officeOpening WeekendReleased Friday-Sunday of opening weekend-Check into Bridesmaids between may 13th-15thComing SoonReleased anytime before opening date-Check into Bridesmaids before may 13thBox OfficeReleased Monday after opening weekend-Check into Bridesmaids after may 15th
Sticker ExamplesWeekly/Daily Character StickersSmurfetteCheck into The Smurfs between july 23rd-29thGrouchy SmurfCheck into The Smurfs on july 24thGrouchy SmurfCheck into The Smurfs on july 25thClumsy SmurfCheck into The Smurfs on july 26thPapa SmurfCheck into The Smurfs on july 27thGutsy SmurfCheck into The Smurfs on july 28thOpening WeekendCheck into The Smurfs july 29th-31stOpening WeekendCheck into The Smurfs Aug. 1st or after
Dorothy of Oz Stickers

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DOZ GetGlue Sticker Campaign

  • 2. What is GetGlue?A leading social network for entertainment.Named by Mashable as one of the six promising new companies of 2010.Selected by Fast Company among Top 10 most innovative companies in video.Called ¡°Foursquare of Entertainment¡± by INC Magazine.Users ¡°check-in¡± (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.
  • 4. What are Stickers?They¡¯re a cool way for you to display to other glue-ers what kinds of entertainment you like.Some stickers can only be unlocked by checking in on a specific day or during a specific time.Stickers can be unlocked via the website and mobile apps.
  • 5. What are Stickers?Actual mailed stickers
  • 6. Sticker ExamplesComing soon, Opening Weekend, Box officeOpening WeekendReleased Friday-Sunday of opening weekend-Check into Bridesmaids between may 13th-15thComing SoonReleased anytime before opening date-Check into Bridesmaids before may 13thBox OfficeReleased Monday after opening weekend-Check into Bridesmaids after may 15th
  • 7. Sticker ExamplesWeekly/Daily Character StickersSmurfetteCheck into The Smurfs between july 23rd-29thGrouchy SmurfCheck into The Smurfs on july 24thGrouchy SmurfCheck into The Smurfs on july 25thClumsy SmurfCheck into The Smurfs on july 26thPapa SmurfCheck into The Smurfs on july 27thGutsy SmurfCheck into The Smurfs on july 28thOpening WeekendCheck into The Smurfs july 29th-31stOpening WeekendCheck into The Smurfs Aug. 1st or after
  • 8. Dorothy of Oz Stickers